AT&T presented a strong financial report for the second quarter: the volume of consolidated revenue amounted to $44 billion. Last year, this figure was lower – $41 billion, but in 2019, before the whole story with the coronavirus, it was $45 billion.
Earlier, the company predicted an increase in the number of American subscribers of HBO Max to 38 million by the end of 2021, while preliminary calculations expected their number to increase by 2 million per year. However, already now the number of subscribers in the United States has reached 47 million, and “global” – 67.5 million. At the same time, by the end of the year, the management expects to increase this figure by 2.5-5.5 million.
The question arises – is AT&T really worth putting an end to the development of a rapidly growing direction? WarnerMedia's revenue increased by $2.1 billion y/y, to $8.8 billion. An additional 5 million subscribers of HBO Max are able to increase the total annual revenue by about $700 million. However, in the coming years, the company will be busy with the issue of closing the deal with Discovery and solving integration issues, while competitors will develop their own services with might and main.
The company is revising the forecast values up, but we need to keep in mind that it is expected not faster business growth, but its recovery after 2020, because the fresh revenue values are still lagging behind the pre-crisis ones. A similar situation is observed for Verizon, which means that AT&T does not increase its market share, but at best retains it.