Blockchain technologies are penetrating our lives, increasing efficiency in various sectors - from games to financial solutions. According to forecasts, the number of users of these solutions will reach 1 billion by 2024, outstripping the growth rate of the Internet at an early stage of its development.
Who will benefit from this? And will these companies become future Internet giants?
Blockchain is the new Internet of the future
We live in an interesting time, we see how the cryptocurrency market is developing, what is happening with bitcoin - all this continues to arouse interest among both investors and ordinary people. For example, at the end of October, a landmark event took place — the first bitcoin futures ETF was launched in the United States. The importance of this event lies in changing the attitude of the regulator to the topic of cryptocurrencies: after the adoption and approval of such instruments, it seems to us, a faster institutional implementation and application of the cryptocurrency market will begin. Institutional money has been looking at this market for a long time, but there were no tools that would allow it to be done.
We would like to highlight what is developing in the shadow of the cryptocurrency market: the emergence of a large number of infrastructure companies, which, in fact, will be the main beneficiaries of the development of this market.
Let's turn to the example of the development of the Internet industry. The Internet was launched in 1984 - and it is unlikely that at that time people imagined how much their lives would change in connection with this introduction. Thanks to the development of technology, the world has become much more connected, information flows have become instantaneous. The development of Internet networks has led to the emergence of such giants as Amazon and Netflix, which for decades have invested money in infrastructure development, in the development of the user base. Now we see that such companies are the main beneficiaries of the emergence of a new market.
Why is this important? If you look at the 1980s, at the market capitalization, then the companies that were in the top were very different from those that we see now. Perhaps we should pay attention to what is currently happening with the introduction of blockchain technology in order to understand how the market will change in 5-10 years and which companies can become the main beneficiaries of this development.
The introduction of blockchain follows similar trajectories, but at the same time it is ahead of the development of the Internet: the number of users of this technology has already exceeded 100 million. According to expectations, this figure may exceed 1 billion in 2024, and approach 4 billion by 2030. This means that products based on this technology are becoming mainstream. After some time, the use of these technologies will become as routine as, for example, reading news on a smartphone.
Read more: Blockchain technology: how it works and where it is used
The introduction of blockchain technologies, it seems to us, will happen faster than the introduction of the Internet. This is primarily due to the fact that the Internet required the construction of networks, and this is a rather long and capital-intensive process. What is happening in the blockchain segment is largely based on what has already been done on the Internet — these are the basic things that will serve to quickly popularize the technology.
The rapid influx of capital into various segments of this market only confirms the fact that the development of blockchain technologies will be rapid. If we look at one of the main market segments - DeFi (the segment of decentralized finance), we see that the amount of capital that was in this segment a year ago was small - several billion dollars. Today, the volume of this industry is more than $ 200 billion: literally in a year there was a huge flow of capital, as products appeared in demand on the market. The movement of capital, the scaling of projects is faster, because there is no need for such an expensive development, as was the case with the Internet.
I would like to highlight three key driving forces that we are currently seeing in the industry. The first, as we have already noted, is institutional adoption. The other two are the DeFi and NFT sectors.
What is DeFi?
Centralized finance is what we use every day: the banking sector, exchanges, depositories, clearing houses. But if we look at the traditional exchange, we will see that the connection of the buyer and seller occurs through many intermediaries: this is clearing, the exchange itself, the depository, everyone has to do their part of the work. All these processes are very time-stretched.
How could we implement this on blockchain technology? There is also a buyer and a seller here, but only the program code connects them, which ensures that everyone gets what they wanted. Blockchain is an open and transparent technology, therefore, trust in the system and independence are increasing (we are removing intermediaries). The speed also increases, because there is no need to conduct as many transactions as in a centralized system.
The blockchain network already has analogues of banks, decentralized products based on derivatives, and products that help in asset management. That is, we see a copy of what is in the centralized financial system, but with the advantage that the industry receives using blockchain technology.
Read more: What is decentralized finance DeFi?
What is NFT?
NFT (Non-Fungible Tokens) is a cryptocurrency token, indivisible and unique in nature, which allows you to assign uniqueness to digital objects. If in the past the main value of an art object was an expert assessment of the originality and signature of the author, then how to consolidate the value and authorship of an object created in digital format? After all, a digital copy is much easier to make.
Here the NFT technology comes to our aid. First we create a digital object, and then we create an NFT token and bind it to the object. Thus, we say that the one who has the token owns the original, and if I want to transfer ownership of the object, then I transfer the token.
This technology is also used in the gaming industry: the NFT token gives the player full ownership of game items, as well as the opportunity to influence the decisions of the company, which translates into a better understanding of the needs of the audience.
When blockchain is introduced into the gaming industry, it changes the rules of the game. First of all, we can turn an item in the game into an NFT token, that is, into a record in the blockchain, which we can then use outside the game. For example, I played a game, got a token, and now I can go to the site outside the game and sell it.
That is, firstly, we transfer the value in the game to the player himself, and secondly, the investor and the player are united into one entity. If we look at the game in the blockchain, we will see that the token that represents the value of this game is also used in the game itself. And it is also an investment tool in order to get exposure in the profits of this game. It turns out that the player has the right to vote on where the game will develop in the future.
Let's look at these three points (institutional adoption, DeFi and NFT) with concrete examples.
How does institutional adoption happen, and what kind of infrastructure is being built at this moment?
As you remember, until 2018 (when bitcoin soared to $ 20 thousand), the main players in the market were either retail investors or small funds. After 2018, many major players began to enter the market, and its institutional adoption appeared. But due to the lack of infrastructure that would help large capital enter such an unstable market, there were problems of insufficient liquidity, opacity of where it is safe to buy cryptocurrency. In the future, these moments began to develop very rapidly.
Consider, for example, the question that a large investor faces: where to buy, sell and safely store cryptocurrency? One of the leaders of this market is Paxos, a platform that allows you to safely carry out asset purchase and sale transactions, cooperates with key payment systems (Interactive Brokers, PayPal, Bank of America), many of which are also Paxos investors. We see that with the increasing adoption of this technology, the volume of transactions is also growing.
The next task that the investor faces is where to safely store cryptocurrency. This issue is especially important because, unlike the assets of the traditional financial sector, the loss of access to an asset in the blockchain is an irrevocable process. Therefore, now there are companies that are focused on safely storing bitcoin and other cryptocurrencies. Key investors - Sequoia Capital, Ribbit Capital, Stripe, who have proven themselves successful deals, are starting to invest in companies of this kind.
Since 2019, the share of the custodial segment (cryptocurrency storage) it has grown from 3% to more than 10%. This suggests that institutional players are coming to the market and making it less volatile and more transparent.
Finally, the third issue facing the investor is the payment of taxes. In the cryptocurrency industry, it is significantly complicated by the fact that there is a possibility of cross-buying / selling: if we take cryptocurrency A, we can safely switch to cryptocurrency B, bypassing the cache. Or, for example, to become a liquidity provider, again, without going into the cash. The need to calculate the tax base has led to the emergence of companies that help solve the problem of administering a complex system of taxation of transactions with cryptocurrencies.
Read more: What is NFT and why are they worth millions?
Leading companies in the NFT and DeFi sectors
As we have already said, NFT technology allows you to secure ownership rights for the creator of a creative object. The question often arises how to transfer this NFT token. As a result, certain marketplaces appear that allow such transactions to be carried out. The leader at the moment is OpenSea - the largest NFT trading platform with more than 300 thousand users and a total trading volume of $4 billion.
The revenue that this site received in the last quarter amounted to about $409 million. This is a cosmic sum for a company that was estimated at $1.5 billion in the last round of financing this summer alone.
And here is an example of a company from the DeFi sector. Recall that this technology does not create something radically new, but rather modernizes an existing one. When we talk about products - analogues of banks, exchanges - then all these products are built on some kind of blockchain platform. The leader among them is Ethereum: it occupies approximately 66% of the market. When we say that everything is expanding, we understand that the Ethereum network is becoming overloaded, processes are slowing down, and transaction fees are increasing. How can this be accelerated? There are companies such as Offchain Labs, a leader in accelerating and reducing the cost of transactions inside the largest blockchain platform of the Ethereum system. There are quite a lot of such companies, which, in turn, opens up new opportunities for the development of the entire ecosystem as a whole.
The second direction in the NFT sector, which we also mentioned, is gaming. When we look at the entire gaming industry, we see that it is now developing at such a pace that it is ahead of both the music industry and the film industry. According to forecasts, this gap will only increase. NFT allows you to change the economy that is in the game, and companies that help game developers change the old look, give more control to players, will certainly be appreciated. Now we see players like Forte on the market, which is already estimated at $1 billion.
Quite advanced funds see a trend change taking place in the gaming economy and see that companies helping to move from one economy to another, to help developers of the traditional gaming industry implement blockchain in their games, win. They will be in demand, which will help the industry adapt this technology faster.
What are the risks of blockchain and cryptocurrency?
Of course, this is a high-risk segment, primarily because it develops in a certain regulatory vacuum. The further actions of the regulator will determine how consistently the industry will develop.
We see different approaches to this issue: following the example of China, where the main focus is on bans and, possibly, on the release of state infrastructure and cryptocurrencies. The second approach is the American one, where the regulator allowed bitcoin futures ETFs to be traded on the exchange. This approach is based on civilizing what is there and using it for the benefit of society. Also, quite recently, the declaration of income from bitcoin was made mandatory in the United States, and such a company as Taxbit helped to make about two million declarations by the end of last year. It is expected that by the end of this year there will already be about 50 million tax returns. This means that 50 million households in America have such assets.
The main conclusion is that with so many users in the blockchain segment, most likely we have passed the point where this industry could be banned. But this does not mean that the regulator will not do anything to prevent the development of this industry in the right direction. I think this is the main risk: the tough approach of the regulator can affect both the cryptocurrency market and the infrastructure market. Although, in any case, infrastructure will be the main beneficiary of the development of this entire industry.