ICO (Initial Coin Offering) is a way to attract investments through the initial sale of a limited amount of new cryptocurrency. The required number of digital assets is generated in advance in an accelerated format.
The main peak of popularity occurred in 2017 and even the cryptocurrency of 2021 could not block it. The cryptocurrency ICO is open on the tablet screen for participation.
Advantages for project owners:
- financing for launch and/or development;
- the actual absence of supervisory authorities and the need for licensing in most countries of the world (unlike the classic IPO on the stock market);
- the ability to raise funds without having a minimally viable product on hand.
The last point was one of the main reasons why the popularity of ICO lasted less than two years. Investors' benefit:
- selling coins at an increased price if the startup "takes off”;
- the opportunity to pay for the project's services and services on favorable terms in the future;
- support for ideologically close initiatives.
Since this was another kind of crowdfunding, most of the money was invested by non-professional investors. As a result, projects with only a landing page and a business model sketched on their knees collected millions of dollars per day, after which the founders abandoned the site and stopped answering questions. Indeed, high-quality and viable campaigns with an established customer base could not even come close to such amounts.
Content
- New types of ICO
- IEO
- IDO
- SHO
- IFO
- The largest ICO sites
- Coinlist
- Waves
- KickICO
- New Wave platforms
- ICO Investment Strategies
- Project analysis before investing
- The most successful and unsuccessful ICOs
New types of ICO
Since the ICO was an unregulated and unprotected system from fraud by startups, new investment models began to appear.
IEO
The first exchange offer is an investment attraction with the help of a well-known and proven cryptocurrency exchange. For example, there are two sections of this type on Binance:
- LaunchPool. Investors invest in a convenient currency (BNB, DOT, BUSD, etc.) in the pool, which begins to work on the principle of staking and bring tokens of a new project. When the pool period comes to an end, they are listed on the exchange, after which they can be immediately sold.
- LaunchPad. In this option, participants must keep a certain amount of BNB on their account for several weeks, which then makes it possible to buy tokens of a new project within a few hours. There are also varieties with a lottery, when the opportunity to invest is played between participants on a random basis.
Binance is responsible for each IEO with its reputation, so there is little danger of running into a dummy project.
Read more: Binance: history, features, coins and verification
IDO
IDO - tokensales that are held on decentralized platforms. To work, you will need a DeFi wallet of the MetaMask type. Access to investment pools is most often private. For example, on PolkaStarter, in order to participate in the drawing of a place, you need to hold coins of the base platform (in this case, 3000 POLS). There are many people who want to participate in each IDO, so even a rather large investment capital does not guarantee entry. In this case, investors are protected by a smart contract that will not allow developers to go “to the moon".
SHO
Strong Holder Offering is a format developed by DAO Maker, in which investors must hold the tokens of the previous one to participate in the next project. Thus, the platform supports the promoted crypto assets and protects them from a sharp drop in price during a mass sale. The reverent attitude is explained simply - the DAO independently selects and promotes projects for SHO.
Read more: What is decentralized finance DeFi?
IFO
Initial farming offering - initial placement according to the farming model. To participate, you need to add tokens of the liquidity pool to the stake. For example, you can put $100 CAKE and $100 BNB on Pancakeswap for this. As soon as the IFO starts, new coins can be purchased for the received LP tokens. It often happens that the money collected is 100-200-300 times more than it was needed. In this case, each participant receives proportionally less than originally expected.
The huge volume of oversubscription is explained by the low entry threshold.
The largest ICO websites
Coinlist
It has been operating since 2017 and has managed to establish itself as one of the most reliable and profitable platforms for all parties to the transaction. Coinlist is the most famous platform for conducting ICO.Thousands of investors are lining up to participate in tokensales on Coinlist. And here's why.
- The platform checks all projects and selects only those that are really competitive in the real world, and not on paper.
- The collected money is temporarily frozen on the exchange's accounts, so that developers do not have the opportunity to abruptly disappear with their pockets full.
- Already conducted sales brought participants from 1.6x to 433.51x profit.
- Places are distributed in random order, so everyone has a chance.
Waves
Blockchain is an ecosystem with the function of conducting Initial coin offering. New tokens are created on the basis of the system, and crowdfunding companies are carried out within the same platform. Launched in mid-2016.
KickICO
A direct competitor to Coinlist. Here you can conduct crowdfunding, crowdinvesting, ICO and pre-ICO. A distinctive feature is that projects that do not plan to issue their own tokens can start collecting cryptocurrency.
New Wave platforms
- Uniswap. A popular DeFi exchange, where most of the token listings take place. The first placement took place in the summer of 2020. Due to the huge commissions of the Ethereum network, many events have moved to other blockchains.
- Binance. For the first time, the tokensale was held in 2019. To get into the favorites, you need to keep a certain token in the steak 7 days before the launch.
- Polkastarter. Launched at the end of 2020, the project has conducted more than 40 IDOS in the Polkadot network. The maximum increase in the value of tokens for all time was 37x (Exeed Me).
- PancakeSwap. DeFi is an exchange in the Binance Smart Chain network. 10 IFO were conducted on the pharming system.
- Solstarter. The launch pad of the Solana platform was launched in the spring of 2021. For 3 months, 210 thousand subscribers were added to the project's Twitter.
Read more: Swaps in the financial market. What are they and what are they given to the trader
ICO Investment Strategies
Globally, there are three strategies.Three strategies for participating in the ICO.
- Speculative - "Buy and quickly reset". The most common model. Investors are waiting for a listing on the stock exchange, which is often accompanied by a sharp price increase, and sell assets at the peak. You can earn 100-300%, but if there was no strong surge, then they try to close on more modest figures of 50-100% of income. It will not work with poorly promoted projects, around which there is no excitement, an active community.
- Investment - "Buy and hold". For this purpose, serious projects are selected that can shoot strongly in 1-3 years. They should have a clearly defined roadmap, large-scale goals, and a functional demand for the token.
- Expectant - "Buy after ICO”. A common situation is that immediately after the listing, a huge amount of new cryptocurrency is thrown into the market, which is why the supply exceeds the demand. The price may remain in place or even sink compared to the start. Investors who believe that the coin will recover further and go up, buy it at the dumping stage. The danger is that the initial failure can completely bury the coin, reducing its market capitalization and community trust several times.
Project analysis before investing
Demonstration of the analysis of cryptocurrency projects before the ICO. To minimize the risks, it is necessary to analyze the startup according to the following parameters.
Whitepaper
A document that explains in detail the creation of a token, its goals and objectives, the method of sale and distribution, how it will interest the crypto community. There should be both general ideas and small technical details. If there are few specifics, and there are a lot of loud vague promises, then it is worth delaying investments.
RoadMap
The roadmap specifies all the stages that the company hopes to achieve and the timing of their implementation. You can immediately assess the scale and prospects of the project. The more precise the goals, the better the developers understand their tasks.
Financial plan
Information should be provided about the target and maximum amount, the number of tokens held by the team, and the possibility of further issuance. If developers receive most of the coins before the ICO, this may have a bad effect on their further motivation.
Team
Ideally, the site should provide information about all participants. Names, age, education, knowledge, work experience, social media profiles. If there is only data about 2-3 founders, then this is a reason to be wary. The presence of famous people greatly increases the chances of success.
Community
Professional developers promptly answer questions in messengers, on thematic forums and on the website. There should be an active account on Twitter or Medium, where news, clarifications, messages about new developments, etc. are regularly added. It is a good sign if ordinary users constantly discuss the project, express opinions, and consult on various sites.
Progress
It is important to understand whether the team is really developing new code or it is just marketing stories. The roadmap partially helps with this, but additional control is also desirable. Since many developers keep the source code and work on it on GitHub, it is worth looking there periodically.
Competitors
Most likely, the project already has analogues. To check, it is enough to open a list of the top 30 largest tokens and compare it with the offer of a beginner. It is possible that the existing product already covers the needs of the market.
With a successful investment, you can earn really big money. For example, the record price increase with a long-term strategy was 11,547,519%. These crazy numbers were demonstrated by one of the first ICOs in history. The NXT coin was sold for $0.0000169 in 2014, and in 2017 it was already worth $1.94. There were other bright launches.
The most successful and unsuccessful ICOs
Ethereum
In 2014, the platform raised $18.5 million. Since then, Ethereum has received the status of the second world cryptocurrency after Bitcoin, and a huge number of new platforms, services, tokens and applications have been created on its basis. The initial price was 31 cents, and the historical maximum reached the level of $4142.
Decentralized Autonomus Organization (DAO)
A decentralized investment fund based on Ethereum has sold more than $150 million worth of coins. This exceeded the original goal by more than 7 times. The problems began six months later - a hacker broke the platform's code and withdrew more than $50 million from the accounts. Ethereum specialists managed to roll back some of the transactions, but reputational damage eventually sank the project.
EOS
DeFi-system received $185 million for 5 days of placing its token. A couple of weeks after the listing, the price fell twice, but six months later it increased 4 times, and two months later it reached a 7-fold increase in the price. The market capitalization for 2021 is more than $3.4 billion.
Bitconnect
The cryptocurrency exchange with its own lending tool was included in the top 20 projects by capitalization in 2018. In fact, it turned out to be an ordinary pyramid, which collapsed as soon as the inflow of investments decreased. The founders closed the project and disappeared with the money.
Centratech
The project raised $32 million under the promise to issue a bank card for cashing coins. The famous boxer Floyd Mayweather participated in the advertisement, a partner with VISA and MASTERCARD was promised. In fact, no negotiations and developments were conducted, but just a collection of money was held on the principle of " take it while they give it”. When the supervisory authorities became interested in the company, it was already too late.
Given the vulnerability of investors in classic ICOs, it can be assumed that in the future they will be completely replaced by IEO (initial exchange offer) and STO (Security Token Offer). The second method is most likely not soon, since the issue of protected tokens is much more expensive than the standard option.