Activision Blizzard is the world's leading video game developer. The games created by the company include StarCraft, Overwatch, Call of Duty, Skylanders, etc.
In 2016, the company acquired King Digital Entertainment, an Irish manufacturer of games for smartphones. As a result, the number of games of the company increased by 200, the most popular and profitable – Candy Crush Saga and Candy Crush Soda Saga. Today, the number of players in the company is almost 400 million, and the market capitalization is $53 billion.
The company has 3 main segments. King Digital creates and publishes mobile games, Activision - games for consoles, and Blizzard - games for computers. The publisher owns popular game franchises, such as Hearthstone, Call of Duty, Diablo, Candy Crush, etc., and is a leading eSports company.
Financial information
According to the data, the value of net sales in the first quarter of 2021 amounted to $2.28 billion, exceeding forecasts by a quarter of a billion. This positive news added 8% to the share price. On May 5, the share price was $94. It is known that part of the revenue goes to expand the Call of Duty franchise. The company plans to hire more than 2,000 developers over the next year, which will triple the number of Call of Duty employees.
The lion's share of sales is accounted for by microtransaction and subscription business models. The amount is $1.343 billion, which is the second best figure in the company's history and a record for its first few quarters. A significant increase in in-game costs for gamers was seen in Call of Duty, Warzone, Black Ops Cold War, Candy Crush.
There are a number of factors that indicate that you need to buy shares of the company:
- The coronavirus has increased the demand for computer, console and mobile games. The TV company works on all these platforms, releases new projects and republishes old ones. The mobile phone market looks particularly promising. Soon, the company plans to move almost all of its divisions there.
- The mobile games market continues to be the largest. Its growth is expected to continue over the next few years. According to the NPD Group, spending on video games in the United States in the first quarter of 2021 increased by 30% compared to the same period last year, reaching $14.92 billion. This year, global revenues from video games may reach $189.3 billion, the total number of players worldwide will be 2.8 billion. The projected size of the global esports audience in 2021 will reach almost 495 million, which is more than the global audience for most traditional sports.
Most likely, in 2021, games for PCs and consoles will lose their place and will be able to recover only next year.
- Now the company has very popular working projects — for example, various game series Call of Duty.
- The creator of the game has an enviable amount of money on his accounts — more than $9 billion. But instead of buying back shares, as traditional companies with large cash reserves would do, Activision decided to reinvest in the business for growth. To do this, the company intends to significantly expand its staff.
- The company has a positive cash flow, a strong balance sheet with significant finances and stable profit.
Buy or sell
Yes, the past year was quite successful for Activision, and there were no signs of slowing growth. Call of Duty Mobile reached 500 million downloads in January-March, which helped the company as a whole to generate $2.9 billion in 12-month free financial flow, which is 103% more than last year.
In addition to continuous financial success, the management board informed the investor about the company's strategy for the future. Since Call of Duty has tripled the number of players over the past two years — now there are more than 150 million active users per month in various game modes — the game has become a model for other brands of the company.
Due to the fact that the beloved franchise has long been adapted to new systems, Call of Duty has managed to significantly expand the range of potential players, and now Activision wants to reproduce this with its other games.
Bobby Kotick, the company's CEO, stated that “Call of Duty is a template that the company will use for its proven franchises.”
The company will soon launch Diablo 2 for PC and consoles, and Diablo Mobile is currently in beta testing. Each of them precedes the long-awaited launch of Diablo 4, the release date of which has not yet been announced.
Reserve in advance
It is obvious that the company has a bright future, and no pandemic or economic crisis can prevent it.
According to forecasts, the number of players worldwide will exceed 3 billion by 2023, compared with 2.7 billion in 2020. High-quality graphics on next-generation consoles should be a good sign of improved gameplay.
In addition, Activision is likely to be better positioned compared to its competitors. It is quite difficult to create a really exciting gameplay. This requires time, finances and a team of talented developers. Small studios will hardly cope. Activision demonstrated this when it announced that it would hire 2,000 developers in the coming years to create its extensive catalog.
We can say that this decade looks very promising for Activision shareholders, which is facilitated by the company's market capitalization, which exceeds the 12-month free financial flow by 25 times, as well as an additional $ 59 billion in net cash on the balance sheet. For business investments.
The American company Electronic Arts was founded in 1982. The company produces and sells video games, the most famous series of popular ones include: FIFA, Battlefield, Star Wars.
In 2009, the concern bought Playfish, a company that develops free social games, for $308 million. In the following years, the company included the creators of Chillingo, PopCap Games. With the help of them, the range of platforms and genres has expanded, opening access to that part of the market that has not yet been mastered.
Specialists of Electronic Arts (EA) offer options for both PCs and other game consoles. Among them, not the last places are occupied by:
- PlayStation 2;
- Xbox;
- Nintendo GameCube;
- Nintendo Wii.
Thanks to the creation of new business lines, the company has become more stable while reducing profits for one of the divisions. 51% are services in video games: selling additional content to gamers.
Your own online store for the sale of products allows you to reduce the cost of interest on sales of other people's stores.
Last month, there was news that the video game conglomerate EA plans to buy the mobile studio Playdemic from Warner Media. The deal is part of the merger of Warner Media and Discovery, which was announced a few weeks ago.
Growth of the mobile segment
This year, the mobile segment of EA showed the slowest growth rates of sales, which is a negative factor, since the mobile games market is now growing rapidly. However, soon the problems of this area will end.
The issuer planned to launch a new mobile version of Apex Legends and Battlefield soon. In recent years, shooters have begun to gain popularity on mobile devices, apparently thanks to improved graphics technologies on smartphones. This trend can lead to the success of EA.
The company is also looking forward to expanding its mobile sports portfolio with MLB Tap Sports Baseball from Glu Mobile and Super Mega Baseball from MetalHead Software – both studios that the group recently acquired.
It is predicted that the addition of Glu Mobile will increase the volume of EA's mobile business by more than 2 times, amounting to $2 billion, but the company does not agree to this yet. The management has reorganized the mobile segment, attracting new employees, which indicates a real effort to develop this division.
New EA Acquisition
The company plans to buy the mobile studio Playdemic from Warner Media. The deal is part of the merger of Warner Media and Discovery, which was announced earlier.
The purchase price is $1.4 billion in cash.
Playdemic is a small British studio founded in 2010. The number of employees is 65 people. The studio is known for one game: Golf Clash, the most profitable sports game in the Google Play store.
Probably, a high rating in the app store indicates that Golf Clash provides a stable sales volume, although it is impossible to say exactly how much, since the studio is not public.
In addition to the game itself, EA acquires dozens of game developers who have ten years of experience in the field of mobile games.
Financial indicators
Not so long ago, Electronic Arts presented a release for the fiscal year that ended on March 31. The company's revenue was almost unchanged compared to last year's value, amounting to slightly more than $5.6 billion. At the same time, revenue from free-play games and other services continues to grow, but the share of premium titles is decreasing.
In total, Electronic Arts was able to earn $5.62 billion, which is only 1.6% more in annual terms. During the reporting period, revenues from live services (paid subscriptions, add-ons, etc.) increased, amounting to $4 billion. This represents 71% of the company's total revenue.
Sales of premium games amounted to $1.6 billion, which is 16.9% less in annual terms.
The company's net profit reached $837 million, which is 263% less year-on-year. Such dynamics is explained by the fact that in the previous financial year the company was able to receive one-time tax benefits.
Buy or sell EA shares?
EA has made every effort to create a successful library of mobile games. In the last fiscal year, which ended in March of this year, mobile games accounted for only 12.6% of net orders (the equivalent of video game revenue). Currently, mobile devices account for about 50% of the gaming industry's revenue, and, according to forecasts, their annual expenses will reach $100 billion by 2023. Electronic Arts failed to take its chance.
Now the company is trying to reverse this trend. In addition to the acquisition of Playdemic, EA recently bought Glu Mobile, one of the leading mobile studios in the world, for $2.4 billion. At the time of the acquisition, the company had $544 million in recent 12-month bookings, most of which came from popular games such as MLB Tap Sports Baseball, Design Home and Covet Fashion.
Most likely, the company will want to buy these studios not only for the games they own, but also in order to take advantage of the experience of their developers. EA Sports is the obvious leader in the field of sports games for consoles and PCs with titles such as FIFA and Madden NFL. If we manage to repeat this success in the mobile sphere, it will be a great chance for growth in the next few years.