Alternative investments are capital investment options that extend beyond traditional investment instruments (stocks, bonds, ETFs and mutual funds). If traditional investment assets are understood as those that are placed on public stock markets, then alternative investments include objects that can potentially bring profit, but are not directly related to the stock market: real estate, paintings, wine, retro cars, collectible vintage jewelry and watches, Lego figures, stamps… Such "exhibits" were previously perceived exclusively as luxury items and an indicator of prosperity. But given the fact that they have the property of increasing the estimated value over time, these objects have become on a par with traditional investment tools. Alternative investments, as in the traditional version, are also based on the goal of obtaining additional income due to the growth of the market valuation of the investment object. Therefore, they may well be used by investors to diversify their portfolios widely.
Unlike stock instruments, alternative investment objects have their own characteristics, starting from the method of evaluation, ending with their specific risks. In this article, we will try to get deeper into the backstage of unconventional ways of investing:
- Types of alternative investments.
- Features of alternative investments.
- Advantages and disadvantages of alternative investments
Types of alternative investments
Usually, a number of factors lead to alternative ways of placing investors' capital, such as:
- Loss of trust and reduced confidence in traditional types of investments in times of crisis.
- Search for options for a broader diversification of the investment portfolio.
- Personal interest in art or jewelry.
- The desire to combine "pleasant with useful" by investing in what you like and what you want to possess.
Such investments are available to literally everyone without special procedural specifics in the form of opening an escrow or brokerage account, obtaining a special status of a qualified investor ("Which gives the status of a qualified investor").
Investing in precious stones
Investments in precious stones seem quite attractive. Stones, like precious metals, grow in price over a long horizon, they have high aesthetic qualities in themselves (as a decoration or an interior detail). They are a "universal currency", especially in times of severe crises. The most popular "stone investments" are: ruby, tourmaline, alexandrite, sapphire, emerald, diamond. The possession of stones is not taxed, the purchase and sale does not require a special contract. There are absolutely rare stones, for example, emeralds or alexandrites; there are not many deposits of them, and they themselves are very beautiful. According to the manager of the Mariinsky emerald and beryllium mine, since 2018, the price of alexandrites and emeralds has increased by 25-30%. Colored diamonds are highly valued on the market – pink, blue, yellow. The price of precious stones varies due to a number of specific factors:
- The weight of the stone in carats (the larger the stone, the higher the price, since large stones are very rare).
- Color (the more saturated for colored stones and the more "pure" for colorless diamonds, the more expensive).
- Purity, that is, the absence of foreign inclusions and internal damage to the crystal (there are so few perfectly clean stones that we can say they do not exist).
- The quality of the cut.
In addition, the shape of the cut is important. The most expensive are round stones, because, on the one hand, it is the round cut that reveals the maximum play of light in the stone, and, on the other, the losses on waste with such a cut are maximum. There are special tables for determining the price of each stone depending on all the listed characteristics, so no matter how their market price changes over time, the percentage difference in the cost of two different stones will be preserved quite strictly.
Investments in watches of famous brands
A separate line in the list of investment jewelry is watches of famous brands. Buying and wearing such watches has become a special chic, especially now, when we learn the time mainly from smartphone screens. Some of these watches, bought by the owners 20 years ago for a couple of hundred dollars, are now sold for 3-4 thousand dollars and more expensive. Despite the acceleration of the rhythm of life and the development of incredible technologies, Swiss watches of an old brand with a manual winding are becoming more and more expensive. Their value is determined by the degree of exclusivity, since most were released in limited collections, as well as the level of brand name.
Investments in alcoholic beverages
Investments in alcoholic beverages also have their own circle of fans. Among all the variety of alcohol, only wines, cognacs and whiskey are investment. Moreover, wine as an investment took place quite a long time ago, and cognac is only becoming an investment drink. Interestingly, the graphs of the growth of the number of billionaires on the planet and the Liv-ex 100 Fine Wine index (the calculation uses 100 of the most popular investment-quality wines with high trade turnover and a high rating from the leading wine critic R. Parker) are highly correlated over time.
Numismatics and philately
A long-known area of investment is rare coins, banknotes, bonds, as well as stamps. Here, the price directly depends on the degree of limitation of the issue, that is, the rarity of similar securities and coins. Moreover, it is a paradox, but stamps can have a special "margin", and very high, for errors and flaws when printing them, because such an issue becomes exclusive. As for the coins, it is not necessary to look for them in ancient treasures. They can become a rarity and a great value already at the release. For example, in 2010, a limited edition of a 500-gram gold coin with a nominal value of $3,000 "The Royal Family" was produced. The issue was 23 coins, which immediately made them a huge rarity. Subsequently, one such coin went at auction for 1500 dollars.
Investment in art objects
Art objects are especially popular as investments. Many people have in their memory the stories of the rapidly enriched buyers of early Impressionist paintings, masters of the Russian avant-garde. Today there are many popular artists who exhibit at the opening day and receive laudatory reviews from critics. This market is rich and interesting. The mechanisms of cost formation for individual canvases are amazing. Some of the paintings became auction value or rose in price tens and hundreds of times in connection with the scandals that were associated with them. Such, for example, is the story of the "Davinciev" Mona Lisa: in 1911, it was stolen from the Louvre by a museum employee, and the painting could not be found for two years. The noise around the abduction was such that even the death of the Titanic in 1912 could not overshadow the theft of the century. Now it's hard to believe, but before the theft, the painting was known only to a narrow circle of art connoisseurs, and experts did not consider it a successful work of Leonardo. Now the whole world knows about the canvas with the portrait of the Mona Lisa.
Another element that forms the price of a work of art is its symbolism. For example, the painting by Eduard Manet "Breakfast on the grass", from which impressionism is believed to have begun, is not at all the best of the author's canvases, and it is difficult to recognize Kazimir Malevich's "Black Square" as evoking aesthetic feelings at all. But both of these canvases gave rise to new powerful trends in the visual arts, and therefore are now among the most expensive in this market. And this is, in fact, a lottery. Any of the modern paintings that have at least some artistic value, suddenly, at the whim of the public or chance, can become a fortune. Below is a painting by the contemporary artist Blinky Palermo "Untitled", sold at auction for $1.7 million.
Investing in antiques
Another non – standard option for placing money for profit is antiques. Antique pieces of furniture, rare books from the past centuries, dishes and vases - these things, which were touched by the hands of long-gone people, are also gradually but steadily becoming more expensive, arousing the interest of investors. And we are not necessarily talking about a chest of the Louis XIII era, or a vase of the Ming dynasty. Soviet porcelain figurines, for example, which each of our grandmothers had in the sideboard, or old toys in good condition are very popular today.
Other exotic investments
Similarly to things belonging to the "shadows of the past", the property of living stars is also a collectible and an investment, becoming more and more expensive from one auction to another. This is one of the most variable and sometimes curious investment items, nevertheless, it brings quite good profits. From dresses to swimming trunks of celebrities, and not only. What is the story about how a clever reporter slipped Brad Pitt and Angelina Jolie not a microphone, but a jar, when the famous couple walked on the red carpet to the premiere of their film "Mr. and Mrs. Smith". This jar, where the stars breathed for a couple of seconds, was put up for auction, and sold for $530.
Features of alternative investments
The main features of alternative investments, from which subsequent risks arise:
- The absence of any methodology for forecasting changes in their prices.
- The lack of sufficiently regulated trading platforms.
- High price threshold.
The first feature of such investments is the absence of any methodology for predicting changes in their price. Since there are many types of alternative investments, and new ones are emerging in the modern world, it is quite difficult to develop a system for choosing an "entry point", analyzing the prospects for value, and a scheme for generating income in this zone. Too many factors affect the value of investment objects, and many of these factors are just the ardent desire of specific people to possess these items due to their personal preferences or memories, as well as the availability of sufficient funds for these people to buy. Two factors that, perhaps, could be considered more or less systemic in this area:
- The level of anxiety about standard investments when the stock and real estate market are adjusted;
- Inflation, which leads to a stable rise in the price of almost any things that can be stored for a long time and do not go out of fashion.
These factors are often enough for investors to start considering an alternative investment as an investment, protective or with a growth prospect. But these factors are not enough to predict the behavior of prices for such things and items to make a profit on a short horizon.
Read more: Causes of inflation and scientific approaches to their study
Another feature for most non-traditional investments is the lack of sufficiently regulated trading platforms. Precious stones are bought from cutting companies or bought from the previous owners at auctions. There is even a special exchange for wines (the London Wine Exchange), but it is not even a tenth as systematic and regulated as the stock exchange. Art objects are purchased at vernissages, and antiques – in antique shops and at "flea markets", the work of which is also difficult to regulate systematically. There is no market similar to the stock market, which would be determined by a specific set of laws and rules, had a specific structure and a set of participants with fixed powers and responsibilities, in the field of alternative investment. A separate topic is auction houses. In the world, the most famous are Sothbie's and Christi's. These are, of course, serious organizations with their own appraisers, an analysis of the authenticity of the exhibit, in which the process of buying and selling is regulated at a very high level. But still, even there, the level of protection of the buyer is not unconditional, and the guarantees at their high level are not perfect. There are a number of cases of fakes being sold through such respectable houses, scandals with the theft of valuables are known, and most often such expensive exhibits are accepted for sale, only a few thousand people on the whole planet can invest in them.
The third feature is a certain price threshold. If stocks and bonds, units in ETF funds can be purchased from the minimum amounts, and then buy more as personal savings increase, then neither a precious stone, nor a bottle of a collector's drink, nor a picture of a popular (not to mention masters) artist will be able to buy for 25 dollars. And since such investments are still carried out in order to diversify the portfolio, it is necessary to have some significant amount of money supply to start in them.
Read more: How to invest in stocks and what you need to know
Advantages and disadvantages of alternative investments
The main advantage of non-standard investment for a particular investor may be the coincidence of the pleasure of owning an exclusive item with the prospect of a solid income. In relation to ordinary objects of investment, there can be no such situation when the object of investment is regularly taken out of storage, lovingly viewed or presented to friends with pride. But this is mostly an emotional characteristic that does not reflect the advantages of alternative investments over conventional ones, namely as investments of money "for growth".
In this sense, the second advantage is the practical independence of prices for alternative investments from the state of the economies of individual countries and the world as a whole. Prices for such items increase from year to year and almost do not respond to economic shocks.
Another advantage is the objectivity of such investments, that is, a real physical embodiment. An investor buys a specific thing with a specific self-value. In the case of investments in the stock market, the investor has property rights, but they are immaterial, but only expressed by an electronic record in a trading terminal or in a depository. Therefore, people of a conservative disposition very often distrust investments in the stock market. Stocks, bonds or other market instruments are not a thing that can be "touched", hidden for storage in a safe place. Specifically for such investors, alternative investment options have a great advantage.
Among the disadvantages, it is worth noting the following:
- The presence of non-traditional risks, protection from which requires additional, sometimes rather large expenses. For example, if a precious stone is not handled carefully enough, it can be scratched or even split, losing the state invested in it at once. You can also break a bottle of investment wine, or even a box. All the more accurate storage and handling require objects of art and antiquity. Any damage or suspicion of improper handling of the object affects its value negatively. This also includes the need to ensure microclimatic conditions. Both art and antique items and elite collectible alcohol require a certain temperature, humidity, low light level, etc.At the same time, safe systems are required to ensure safety and protect against theft. Some investment items require all these mechanisms for their storage and, consequently, considerable additional costs.
- Low liquidity of such assets. The number of investors investing in exclusive items is significantly less than the number of people buying and selling securities or real estate. The search for a buyer for a specific object also takes a long time and is not easy, since the specifics of each object requires an almost individual approach: the picture may be attractive at a price, but the buyer would like a still life rather than a landscape; the stone being sold is interesting as an investment, but the buyer would like a stone of a different shape to set it in a ring. If you suddenly need to sell such objects quickly and at a decent price, you will have to go for a significant reduction.
- The complexity of determining the price at a specific time. A very large influence on the formation of the price is the presence of a specific buyer with a sufficient desire to buy and a sufficient amount of funds to make it. In addition, the fashion at a particular time, the availability of alternatives may affect it. In particular, the prices of diamonds fell when a brilliant artificial analogue of moissanite appeared.
- The complexity of assessing authenticity and the high risk of forgery. Objects, the sale of which can make a high profit, at all times attract scammers, and among them there are necessarily virtuosos. What is the story of the Dutch artist Van Meegeren, who in the period from 1939 to 1943 created thirteen forgeries of the great Jan Vermeer, which he later issued for the originals found again and sold for millions of guilders. It is even easier to pass off an artificial gemstone as a natural one. Even an experienced gemologist will not distinguish a fake from a natural stone without a special analysis in the laboratory.
- A long period of investment. Most of the alternative investment objects are purchased taking into account special commissions, spreads, associated costs for evaluation, transportation and storage, insurance. At a minimum, in order to make a profit, it is necessary to wait for a period during which the price increase levels all these associated costs. Even more time is needed to get a tangible difference between the purchase price and the associated costs and the sale price. If we talk about market instruments, they can be characterized by specific investment terms – for example, bonds. For stocks, the investment horizon can be medium-term or long-term, but even on a 3-5 – year horizon, there will be an upward trend. But for non-traditional investment objects, the terms are often estimated for decades.
- The need for high expert knowledge of the subject of investment. To acquire a truly valuable thing that has a good potential for value growth, an investor must either be well versed in the issue, nuances and details, or resort to the services of specialist consultants.
Conclusion
The number of investors in exclusive non-standard objects tends to grow from year to year. Among the supporters of "exotic" ways of investing are people of the old generation, who are interested in owning an object. Or wealthy people who purchase art canvases or antiques for interior decoration, thereby emphasizing their status, but understanding that the value of this property can play an important role in "emergency situations". The trend is also promoted by distrust of the stock market - victims of financial pyramids in the 90s or investors who have little and unsuccessful experience in the market (investments without knowledge, loss of capital, working in the market during the crisis).
The specifics of alternative investments are such that the diversification of the investment portfolio with their help requires significant investments. Before buying a real piece of art or a masterpiece of nature, which will bring a significant increase in the invested money in the future, the investor needs to stand quite firmly on his feet, that is, have a significant amount of funds. And the most important thing is to be prepared for the specific risks inherent in alternative investments. In order not to lose all your capital on an accidental risk or fraud, you need to have the skills to directly trade investment instruments, understand the principles of market pricing, be able to analyze risks and find mechanisms to protect against them.
If we talk about such an important parameter of any type of investment – risk-then alternative options for placing funds have a higher rating: fraudulent trading schemes, falsification, storage problems, search for a seller and a buyer, an opaque and unregulated cost estimation scheme.... you can list them endlessly. At the same time, if we talk about the classic types of investment in securities, the world stock market has existed for several centuries. There are already developed systems and methods of successful investment, which have been tested and confirmed by such world-famous people as R. Dalio or W. Buffett. These methods are not closed information available only to the Masonic community). In addition to well-established strategies for working on the stock market, professional services have been created to help investors, which simplify the work of choosing the best investment tools many times and hundreds of times. Almost a third of the world's population is involved in the trading process on the scale of the global stock market. The trading process itself (if it is an organized stock market!!!) is safe from the point of view of the confidentiality of information and the safety of funds. A modern investor can have a stake in an unlimited number of businesses and at the same time not be burdened with any need to store and record these property rights. All the rights of stock market participants are protected at the state level.
For amateurs and aesthetes, a combination of traditional and alternative investment methods can be a good compromise option. Traditional forms of investment can be a good source of formation of funds for the acquisition of values that you can be proud of during your lifetime and later leave as a legacy to your grandchildren. And such a general diversification of investment capital will allow maintaining the overall risk parameter at a comfortable level.
We talk about how to correctly form an investment portfolio and how to balance the shares in it according to individual components, which investment assets to give preference to in the current economic conditions – we talk about our open lessons on investing. You can sign up for another similar lesson by following the link.