The "Collezione Genesi" is a nine-piece collection created by Domenico Dolce and Stefano Gabbana.
Dolce & Gabbana debuted on the NFT market with "Collezione Genesi", a one-of-a-kind nine-piece collection designed by Domenico Dolce and Stefano Gabbana for the UNXD.
The collection, which was presented from August 28 to 31, 2021 at the Dolce & Gabbana event in Venice, includes both digital and physical works from Alta Moda, Alta Sartoria and Alta Gioielleria (jewelry for women, men and high jewelry).
The auction will take place on September 9, with bid windows varying depending on the item, although, given the nature of this historical collection, interested collectors are likely to submit bids for participation in the auction.
To participate in the application, a minimum of $25 is required, and the accepted currencies are US dollars and ether (ETH), since the NFT will be based on the Ethereum blockchain.
Dolce & Gabbana says about the collection: "This is a celebration of human skill. Machines can't do what humans can do. These creations, both digital and physical, are magical. It took thousands and thousands of hours to make them. One day they will be 100% in the museum."
Dolce and Gabbana's journey to the "Metaverse"
"At a historic moment for the NFT ecosystem and the crypto space as a whole, the Collezione Genesi is the world's first luxury NFT collection that includes both digital and physical works," said D&G, who personally designed the handmade collection.
"We believe that this collection represents the future of NFT. A way not only of the coexistence of the metaverse and the universe, but also of their integration and additivity. We have spent a lot of time thinking about how to create an unforgettable experience for our collectors and the community," they added.
The world-famous fashion house has announced that there will be other NFTs, but perhaps in the distant future, since it took thousands of hours to make these products.
"As with all successful NFT projects, this debut collection is not where the story ends. This is where it starts. The winning collectors and buyers can also be sure that even more exclusive surprises are waiting for them in the future," they said.
"Starting with a dream inspired by the rich heritage of Venice, Domenico Dolce and Stefano Gabbana imagined a fantastic island where the physical and the metaphysical converge. Dolce & Gabbana portal to the metaverse. This portal served as an inspiring playground for the design duo, where they could explore light, texture and emotion as they created every detail from scratch: so that they could be created once, manually and never again, " they added.
Read more: What is NFT and why are they worth millions?
D&G is not the first luxury brand to turn to NFT. In June 2021, the Italian fashion house Gucci put up its first NFT for $25,000 at an online auction organized by Christie's.
The first Gucci NFT, inspired by the collection of the fashion house Gucci Aria – is a fashion film shot jointly by Alessandro Michele and photographer and director Floria Sigismondi.
"With its fabulous landscape and sparkling energy, NFT marks a historic moment for the legendary brand, as it connects with a new media space. The artistic works underlying NFT speak to the comprehensive message of Aria – about the universal desire for renewal; the desire to blossom and flourish after the shadow of winter has passed," said Christie's.
Gucci said that all proceeds were donated to UNICEF in the United States to support UNICEF's role in COVAX, an initiative aimed at ensuring global equitable access to COVID-19 vaccines.
The most expensive NFT ever sold
On March 11, 2021, Christie's sold First 5000 Days, the first fully digital NFT-based artwork ever offered by a major auction house. It was created by Mike Winkelmann, known under the pseudonym (Beeple) — an American digital artist. The work was sold at a price of 69.3 million dollars, becoming the most expensive NFT ever sold, and Beeple entered the top three most expensive artists alive.
According to Christie's, about 22 million viewers watched Christies.com at the last moment of trading.
The artwork is a digital collage of 5,000 unique works of art created by Mike Winkleman, who has been creating and publishing his works of art every day in a row for more than 13 and a half years.
NFT and Coca-Cola
As NTF sales grow, some skeptics in the NFT market, warning of speculation, see a possible bubble risk behind this. The Coca-Cola company recently gave them even more reason to think so. So, the first NFTs of the brand were valued at 575 883.61 USD at a recent online auction.