Zoom Video Communications
The Zoom Video Communications concern is considered an international leader in the field of video conferencing for companies. Thanks to successful marketing, the ability to integrate with other programs and applications to perform various kinds of actions, the platform quickly reached the peak of popularity.
Zoom offers users a high level of protection and data privacy, as well as the ability to record and save a video call. The list of advantages of the company is countless, which allowed the company to earn the trust of a large number of customers around the world. This fact acquires a special role in the case that the main consumer base is large commercial structures.
Justification of profit growth
Thanks to the simple interface, the popularity of the brand's products and numerous free programs, Zoom managed to stand out in the crowded sector of similar platforms. The enterprise had great potential long before the outbreak of the epidemic. For example, in accordance with the reporting for 2019, the issuer's revenue amounted to $622.7 million, which is 88% in percentage terms. In the reporting period of this year, adjusted net profit increased by 513% and amounted to $101.3 million.
During the pandemic, the company discovered many new horizons and attracted a large number of potential customers. As a result, for the 3rd quarter of this year, revenue rose to $2.65 billion, which is 326% in percentage terms. The adjustment of net profit showed the result of 995.7 million dollars – 883% more.
Experts warn that with the transition of the world economy to the standard offline mode, the growth rate of the enterprise will slow down somewhat. People will begin to return to their usual jobs, children to schools, institutes, universities, kindergartens. However, the management of Zoom does not lose optimism, and confidently speaks about the continuation of revenue growth to 51%, and adjusted profit – to 38%.
The first review of this company was a kind of discovery for us. At first, Zoom was more like an upstart for everyone, who would sharply soar up on the wave of fleeting success, and then simply disappear from sight, and everyone would forget about him. However, at the moment, it is safe to say that the company's success in the pandemic will not end with the transition of the economy to offline. In any case, global digitalization dictates its own laws, under which Zoom will succeed.
How to expand horizons
The company's main competitors, such as Webex from Cisco Systems, Google Meet from Alphabet, Microsoft Teams and Facebook Messenger Rooms have not yet achieved the success of Zoom. And the point is not at all in competitors, but precisely in what the company does for its own development and future. Having started the market with just one product, today she is trying to diversify her own business by expanding the ecosystem.
For example, the issuer has created new collaboration features for Zoom Rooms, which allowed the platform to integrate even deeper with others, including Microsoft Teams. Along with this, the safety and reliability of the site itself have significantly increased. It is also worth noting the fruitful work of Zoom specialists, thanks to which the functionality has expanded, and the world has seen new opportunities in Zoom Phone Appliances, Zoom Apps, and Zoom Events.
The first of them is Zoom Phone Appliances-a cloud telephony running on third-party equipment, in particular, on Poly and Yealink. Using the system, it is now much easier to conduct video conferences in HD format, as well as make phone calls. Another task of the service is to strengthen the relationships between customers.
Zoom Apps is an application service for the Zoom Apps workflow. Events is an innovation in the development of services for large corporate events, including conferences, exhibitions, summits of a domestic and international nature.
Why does the company need Five9?
At the beginning of the summer of this year, Zoom made a controversial acquisition for many investors – it bought the company Five9 for $14.7 billion. This step struck many users and financiers, but the management of the company itself is absolutely confident in the validity of its own actions. It is believed that Five9 will be a big step towards the transformation of the company from a simple cloud platform to a communications giant.
Currently, Five9 is a loss-making enterprise and some analysts believe that by correcting the current situation, Zoom will slow down the growth rate somewhat. Others, on the contrary, are confident that the company will lose something from this acquisition, given the rapid pace of development and growth.
Girlfriend Kites and the coveted SDK
This summer has been fruitful for Zoom for successful acquisitions. Today, the company's management plans to purchase the Kites translation and transcription software service. The concern itself already has a transcriber, but it works exclusively in English, besides, everything happens through an interpreter. The acquisition of this enterprise will be another big step for Zoom to expand.
The second most important thing that the Zoom management dreams of is a set of tools for creating applications or an SDK. The company strives to ensure that its applications are created by third-party developers and has already prepared the Zapps platform for this purpose.
The future of assets
At first, many people were skeptical about the company and its expressive successes, but today financial market experts are absolutely sure that the project has much more pros than cons. The company's assets are expensive, but they still have a huge growth potential in stock,which will last for a long time.
First of all, Zoom does not allow you to weaken your own platform, given the negative experience of similar actions at Cisco and Webex, Microsoft and Skype. Unlike the latter, the management of the concern has already developed a clear plan for the further effective use of the site. In the event that Zoom specialists still manage to transform it into a cloud communications platform, the capitalization will grow by an order of magnitude over the next few years.
Today, there are many reasons to buy Zoom shares (NASDAQ - ZM). Relatively recently, the uptrend of assets encountered unexpected resistance in the area of $400 to $405, and failed to break through this threshold twice. Then the price gradually went down and fell to the level of 330 dollars.
Analysts explain such jumps by the desire of sellers to urgently close short positions and wait for the release of the next report. In the event that its results satisfy investors, the indicator will invariably creep up – to the resistance level, and then-to $430. It is recommended to enter the market after the breakdown of the $450 level.
CrowdStrike
The American holding company CrowdStrike Holdings, founded in 2009, is engaged in cybersecurity. The company is headquartered in California. In recent years, CrowdStrike has been actively involved in the investigation and elimination of the consequences of a number of the most famous cyber attacks in the world, thanks to which it has become widely known.
The company has its own functional and powerful Falcon platform, which contains 19 modules that customers use through software subscriptions. Among them there are:
- the security model;
- vulnerability management module;
- personal data protection module;
- the IT options management module and others.
The platform also contains two patented technologies: a virtual agent and a virtual database with Threat Graph. The effectiveness of the site is due to the use of artificial intelligence, whose algorithms perfectly cope with the tasks set: detecting and preventing threats.
CrowdStrike Holdings has a number of advantages over competitors, which include:
- full-fledged protection against hacking;
- the ability to collect and systematize a large amount of information in a single model;
- maximum accuracy of collecting information and transporting it to the platform for making appropriate decisions;
- the effectiveness of predicting and preventing various types of threats;
- ease of implementation and high payback rate;
- relentless improvement of algorithms.
After the announcement that CrowdStrike Holdings is included in the Nasdaq-100, Nasdaq-100 Equal Weighted Index and Nasdaq-100 Technology Index, the company's asset price soared sharply. For her, this means world recognition.
Also, in the near future, CrowdStrike is planned to join the Invesco QQQ ETF, which tracks the Nasdaq-100 index. The ETF, by the way, is one of the largest and oldest exchange-traded investment funds in the world, founded in 1999. It includes 100 of the world's largest corporations listed on the Nasdaq exchange (CRWD).
Advantages of a cyber giant
On the part of analysts and financiers with a worldwide reputation, there are only positive forecasts regarding CrowdStrike. All of them predict a great future for the company. The company has a number of features that favorably distinguish it from its competitors:
- the issuer's business model used is SaaS or software as the main service;
- ease of using CrowdStrike services;
- the young age of the company in this case plays a positive role, since it allows the concern to instantly adapt to the changing requirements of the economy and the digital sphere, whereas it can be extremely difficult for large businesses with a past to do this;
- the ease of connecting and using programs is another significant plus, because previously, in order to use security services, it was necessary to install programs for a long time, after which they are regularly updated and restored; today it takes several minutes;
- The company's international expansion has shown high revenue only since 2019.
So, the company's strategies really work. For example, in 2021, the number of direct consumers of the product increased by 92%. A year ago, 5400 enterprises joined CrowdStrike, and today it is already 10,000.
Read more: SaaS - Software as a Service
Plans for CrowdStrike assets
The powerful results of CrowdStrike are quite obvious. Thus, in the last reporting year, the company's revenue amounted to $874.4 million, which is 82% more than the previous reporting period. If we take into account the forecasts of experts for the current year, it can reach $1.3 billion.
It is likely that the company's forecasts will be revised in favor of even greater growth, since the company is actively developing precisely in the field of current cybersecurity. It is assumed that the global market will grow from last year's 1842 billion dollars to 249 billion by 2023. Such predictions give the company a vast space for further successful activities, even taking into account the presence of a large number of competing organizations.
In the digital age, cybersecurity has become extremely important, since every device connected to the Internet needs full protection. In this case, we are talking about large companies that are the main target audience of CrowdStrike. In the light of recent events in the world, cybercrime has become much more active. According to the FBI, the number of cybercrimes in the world has tripled to date.
Of course, such a paper must be present in the investment portfolio. Having made a breakthrough from the level of $ 230, in just a couple of days the asset broke through to $270 and at this moment is considered a historical level. According to experts, the asset price will continue to grow, and so far its goal is a point of $290-300.