Shares of Activision Blizzard, a game publisher and one of the beneficiaries of quarantine measures, have fallen sharply since the end of July and are currently 20% cheaper than the maximum marks of 2021. There are several reasons for this.
First, the company has a problem with employees who accuse it of creating a “toxic” working environment, while the court began to consider a case of years of systematic harassment of women. All this creates a hype in the media, but it can hardly harm the developer in the long run.
Secondly, investors were scared by Netflix's plans to create its own gaming service in 2022, to which subscribers will be able to connect without any additional fee. It is worth noting here that Netflix will pose a threat as a distributor of game content, while its success in the field of game development is absolutely not necessary. Such companies as GameStop and other retailers should feel the threat. It is quite possible that Netflix will become a major partner of Activision Blizzard and place the company's games on its platform. In any case, it is not necessary to invest unnecessarily negative expectations in the price in advance. It is difficult to imagine a picture where Netflix suddenly began to release super-popular game franchises, like World of Warcraft and Call of Duty. At the same time, it is quite possible to imagine it as a profitable sales channel for game developers.