eBay shares are trading 30% higher than the levels of the beginning of 2021, but given the fact that stock indexes are near historical highs, the potential for further growth in quotations remains.
eBay is very different from other tech companies. While others are constantly acquiring companies in order to increase revenue and do not think much about profitability, eBay has no regrets about breaking up with non-profitable divisions. In 2019, StubHub was sold, and in 2020, Classifieds was sold. The fact that management is well aware of its strengths and prefers to focus only on those areas that bring money is a great signal for investors.
eBay is a niche company, but that doesn't mean it can't be big. According to the results of the first quarter, the volume of GMV (total turnover of goods) increased by 29% yoy, to $27.46 billion. Seasonality is of great importance for such companies: usually the most successful quarter is the last three months of the year. However, eBay managed to perform even better than in the previous quarter: the size of GMV grew consistently by 3%. And this is despite the fact that retail stores began to reopen after the quarantine. The number of active buyers in the first quarter rose to a maximum of 187 million. Gross margin increased by 4 points y/y, to 28%, and FCF increased by 65% y/y, to $855 million.
The company continues to improve its service. Thanks to the new rules for placing lots associated with images, users save about 75% of the time on creating an ad. The innovations were introduced to support the high demand for the sale of collectible cards that arose last year.