Procter & Gamble
Procter & Gamble is rightly the market leader in consumer goods. P&G originated in 1837 and was initially a fast-growing, not very big business. And after about 20 years, sales exceeded a million dollars.
The company has been on the market for more than one hundred and eighty years and over the years has become a huge conglomerate that has introduced many innovations in all the sectors in which it has a presence.
The company's products are available in 180 countries and are distributed through grocery shops, closed warehouses, pharmacies, department stores, speciality beauty salons, and pharmaceutical markets.
Procter & Gamble is said to have created a brand management system. Thus, the company owns more than 20 brands with sales in excess of $500 million. Incidentally, P&G's capitalization exceeds $350 billion.
Procter & Gamble is a dividend aristocrat that has regularly paid dividends for the last 130 years. At the same time, dividend payments have grown steadily over the past 60 years.
Colgate-Palmolive, Unilever, Schwarzkopf - these companies are direct competitors of Procter & Gamble, but P&G is ahead of them because it has an unconventional marketing approach and a competent advertising campaign.
It should be noted that P&G was one of the first to see the potential of advertising. It started with print advertising and sending out product sample leaflets to customers, then the company switched to radio advertising and with the advent of television advertising became mass-marketed.
One of the trump cards of advertising was giving out Pampers nappies to parents of newborns in maternity homes, Procter & Gamble also sent Gillette razors to guys.
The company operates in the following areas: beauty products, body care, health, cleaning and washing products and hygiene products for children and women.
The company has four divisions
- GBU works with customers all over the world. This department is responsible for innovation and financial results.
- The GBU is responsible for the marketing component of Procter & Gamble's business, studying the characteristics of consumers and suppliers. The department is also responsible for implementing initiatives.
- GBS provides business support.
- The CF department is responsible for implementing functional innovations.
Financial results
The business has benefited from the pandemic and has prospered throughout 2020. When the vaccine became available and large economies opened up, the company continued to grow. So, reports show that the performance in the second quarter of 2021 continues to delight investors. The issuer's revenue increased by 8% compared to the previous year. The revenue figure was also positively influenced by the introduction of new products, which were in demand during the coronavirus pandemic.
Net sales amounted to $19.75 billion, experts had expected it to be around $19.27 billion. Net income rose from $3.72 billion to $3.85 billion and adjusted earnings were about $1.64 per paper.
Procter & Gamble improved its outlook for 2021. The issuer expects sales growth of 5-6% compared with the previous forecast of 3-4%. Adjusted earnings at the current year-end growth rate will be around 8-10% with a forecast of between 5% and 8%.
Digital trading and P&G
CEO David Taylor is preparing to expand into the digital space, as this is where the real danger lies. Recently, some young businesses that have succeeded in selling their products online have surpassed Procter & Gamble in many ways. We're talking about Dollar Shave Club and Harry's, which have led to a shrinking market share of P&G Gillette razors in the United States.
In December 2020, P&G broke an agreement with Billie, an online seller of women's shaving products. The acquisition of Billie will be a strong boost for the issuer against competitors.
At the same time, it cannot be said that the corporation is helpless in the e-services market. At the end of last year, it generated around 11% of its revenue from e-commerce. That's about 6% of P&G's revenue a couple of years ago. Yes, it is hard to call P&G an e-commerce hub, but the company is definitely moving in the right direction.
Back in 2019, the company's management first started using the term "smart audience". Procter & Gamble has started collecting information about its customers to connect with each of them using direct contact strategies.
Do I buy stock?
In recent years, P&G has changed its business to meet the needs of a new generation of customers. To conquer new markets, the company is launching a new studio, P&G Ventures. We can see that Procter & Gamble is willing to evolve with its customers, which ensures the company's long-term stability.
Although the issuer's stock is worth adding to its investment portfolio, it is not worth buying just yet. This stock clearly loses out to others, which have shown a growth rate of between 20% and 25% in recent quarters. P&G is currently below that level, although its position is improving.
In addition, the stock has an RS rating of 70, which is still below the low of 80.
However, as the pandemic is not going to end anytime soon and the critical products P&G deals with will still be in demand, this company will continue to improve its quarterly reports. It is now better to add the stock to the 'waiting list' and wait for favourable market conditions.
By the way, that could happen soon. P&G shares underwent a mid-term correction not too long ago. From the level of $145 (November 2020 high), the price fell to support $122, where buyers were able to intercept the initiative and are now storming the resistance zone of $140.
Buyers have now lost enthusiasm and if they don't like the next report, the market could start to correct. In that case, the instrument could fall to a range of $125 to $130. And it is this correction that we suggest using to enter the market with a medium-term target of $147.
After yesterday's report on consumer inflation in the United States, which showed an increase from 7.9% to 8.5% over the month, the probability of a Fed rate hike in May by 50 basis points in the futures market increased to 90%, and analysts assume that there will be 3 such aggressive increases in 2022.Nevertheless, despite the record rate of inflation, many experts believe that it has begun to slow down, as the monthly growth rate was 0.3% with a forecast of 0.5%. Maybe the Fed will soon have to abandon aggressive tightening of monetary policy.Inflation in the G7 countriesLael Brainard has already announced the first signs of a slowdown in consumer price dynamics, noting that the Federal Reserve will continue raising rates in any case, but it may start reducing the balance sheet not in May, but in June. Her words became a lifeline for the EUR/USD bulls. Assumptions about the later start of the balance sheet reduction reduced the yield of treasuries and supported euro buyers.It is possible that Christine Lagarde's team will also support the euro. There are more and more hawkish voices in the ECB Council calling for a tightening of monetary policy. The heads of the Central Banks of Slovenia, Austria and Belgium believe that two increases in the deposit rate should take place in 2022. This attitude will help EUR/USD to find the bottom and return above 1.09. Nevertheless, trading from forex levels shows that when the day closes below 1.083, the downtrend continues.Indeed, the European currency has a lot of problems, and even a slight decrease in interest in the dollar does not indicate a change in the direction of movement of EUR/USD. 
Data from the Comex exchange indicate a decrease in the cost of copper. By 5 a.m.GMT, the price of a pound of metal dropped to $4,7105, or 0.75% compared to its value at the close of trading the day before. Yesterday, trading on the London Stock Exchange ended with a rise in the price of industrial metals. The cost of copper rose to $10,367.50 cents, or 0.5%. Aluminum rose to $3,551, or 3.4%. The price of zinc rose to $4,149, or 3%. One of the factors that has a significant impact on the markets is the US currency exchange rate. Its growth makes it unprofitable to purchase raw materials for investors with other currencies, including metals. Today, the dollar index is showing growth. It has already risen by 0.13% to 97.91 points. Statistics from China also contribute to the fall in the price of copper. Economic activity in this country is declining due to the deterioration of the epidemiological situation. In this regard, a reduction in demand for copper is expected. 
In order to limit the supply of Russian gas, the European Commission intends to gradually increase the volume of liquefied natural gas purchased in the United States. According to the plans discussed in 2021 on the import of American LNG, it was assumed that this year its volumes would be at the level of 22 billion cubic meters. Now the EU has agreed with the United States to increase this figure by 15 billion cubic meters. In total, the gas purchased in the United States in 2022 will replace 10% of Russian annual gas supplies. Thus, the abandonment of Russian gas will be carried out gradually. The European Commission plans that in 2023 additional gas supplies will grow to 35 billion cubic meters, which will be possible thanks to the diversification of gas supplies, which are currently being negotiated with international partners. The EU's efforts to enhance energy efficiency and develop renewable energy sources will also contribute to reducing dependence on supplies from the Russian Federation. 
Cryptocurrency Forecast for today. Consolidation and uncertainty of trading in the range of 48051 – 46810 dollars are visible. It is possible that market participants are waiting for US labor market data.The capitalization of the cryptocurrency market by the end of Wednesday amounted to 2.15 trillion US dollars against 1.90 on Tuesday. A negative news background can increase short positions on digital assets.The Norwegian company Opera has added support for Bitcoin, Solana, Polygon and other cryptocurrencies to the browser.Integration of multiple blockchains and second-level development solutions was called a key strategy and part of Opera's mission, which is to introduce millions of users to Web 3.0.Solana and Bitcoin are currently available only in Opera for Android. Their support in the "Crypto Browser Project" will appear in the coming months.The dollar and the cryptocurrency market will be sensitive to the release of the number of initial applications for unemployment benefits, the price index of personal consumption expenditures. The focus will also be on the business activity index (PMI) in Chicago, the unemployment rate and the index of business activity in the manufacturing sector (PMI) from ISM. 
Gold exchange rate forecast for today. The banking metal is still very sensitive to the dollar. The next signal for the market is the US unemployment rate for March. If the current value comes out better than the forecast, then there will be an additional reason for the Fed to reduce the purchase of securities.The US stock market ended Wednesday trading lower on the back of negative dynamics from the consumer services, technology and finance sectors. At the close on the New York Stock Exchange, the Dow Jones fell by 0.19%, the S&P 500 index fell by 0.63%.At the same time, there is an increase in inflation. Consumer prices in Germany, harmonized with EU standards, increased by 7.6% in annual terms in March, according to preliminary data from the country's Federal Statistical Office (Destatis).Analysts surveyed by Bloomberg, on average, predicted a rise of 6.8%. Trading Economics experts expected growth of 6.7%. In February, inflation in the country was 5.5%.As for Japan, retail sales in February decreased by 0.8% compared to the same month last year, according to data from the country's Ministry of Economy, Trade and Industry. The drop was recorded for the first time since September last year. Analysts on average expected a decline of only 0.3%. 
Forex. Pound/Dollar (GBP/USD) forecast for today. The pair gained a foothold in the area above the European support of 1.3127. At the moment, there is a strong resistance at the level of 1.3202.The yield of 10-year UK bonds is near the March maximum values at 1.668%.This time, the US dollar was under pressure against other world currencies. The US economy in the fourth quarter of 2021 increased by 6.9% in terms of annual rates, according to the final data of the US Department of Commerce. Earlier, a 7% rise was announced.Experts on average expected an upward revision of the indicator to 7.1%, according to Trading Economics.According to the revised data of the Ministry of Trade, consumer spending, which accounts for two-thirds of US GDP, increased by 2.5% in the fourth quarter, not 3.1%, as previously reported.Exports soared by 22.4%, imports increased by 17.9% - instead of the previously announced 17.6%.On Tuesday, market participants are likely to wait for the reaction of the pound after the publication of UK GDP, housing price index, business investments, investments of commercial enterprises. The US labor market data will also affect the course of trading. 
Forex. Euro/Dollar (EUR/USD) forecast for today. Positive trading dynamics was observed throughout the trading environment.The yield on 10-year US bonds has declined from the March highs and is now at 2.351%.The bidding process is still influenced by the hope that the war in Europe will end soon. The recent negotiations between the Ukrainian and Russian sides have created optimism in the financial markets.Meanwhile, the composite index of business and consumer confidence in the eurozone in March fell to 108.5 points against 113.9 points a month earlier, according to data from the European Commission. The indicator value turned out to be the lowest since March last year.Experts on average predicted a more moderate decline, up to 109 points, according to Trading Economics.The decline in the composite index is mainly caused by a decline in European consumer confidence due to rising inflation and events in Ukraine. The indicator of consumer confidence in the eurozone in March collapsed to minus 18.7 points against minus 8.8 points last month, coinciding with the consensus forecast.Today, the focus will be on the data of the Eurozone and the US labor market — the change in the number of unemployed in Germany, the unemployment rate of the Eurozone and the number of initial applications for unemployment benefits in the US. 
Cryptocurrency Forecast for today. Now the digital asset is trading in the range of 48051 – 46820 dollars. After sharp movements in the market, market participants adhere to a wait–and-see position - soon US GDP and labor market data. Financial markets, including digital assets, can react strongly to these events.The capitalization of the cryptocurrency market by the end of Tuesday amounted to 2.11 trillion US dollars against 2.13 on Monday.According to media reports, MacroStrategy, a subsidiary of MicroStrategy, took out a loan for $205 million secured in bitcoins. The loan was issued by Silvergate Bank. According to the terms of the agreement, the loan funds will be used to purchase cryptocurrencies.At the same time, the US Treasury Department proposed to extend to cryptocurrencies the requirements for informing the IRS Tax Service about foreign accounts of citizens with assets over $50 thousand. The relevant document is published on the official website of the department. If adopted, the new requirements will come into force in 2023.Representatives of the Hong Kong Stock Exchange announced the launch of a platform for trading tokenized assets called Diamond. The trading service will use smart contracts, blockchain and cloud computing technologies, thanks to which it will be able to work around the clock.