Salesforce shares have rebounded from the May lows and are now trading 13% below the maximum marks. The main problem of the company in recent years has been too weak "organic" business development, while the firm was obliged to large M&A transactions for high revenue growth rates. Since the beginning of the year, CRM securities have risen by 11%, and the S&P 500 index - by 18%, so buying shares based on the recovery of quotations makes sense.
The "bullish “factors outweigh the "bearish" ones so far. Salesforce has an extremely rich product line and can offer a cloud service for every taste. Management estimates the size of the targeted target market at $200 billion, while by the end of 2021, revenue is projected to be only around $26 billion. Thus, the potential for further growth remains, especially against the background of high demand for new services of a company like MuleSoft. Salesforce is becoming something like Microsoft: a huge number of available services contribute to the manifestation of the network effect. Another positive moment is that according to the results of the first quarter, the volume of ”cache” on the balance sheet exceeded $15 billion.
Now about the risks. Despite the large revenue, the profitability of the business leaves much to be desired: the operating margin is only 20.2%. Total revenue increased by 23% Y/Y, but if you subtract all recent acquisitions (Tableau and MuleSoft) from this figure, it will decrease to 11%. To achieve the goals and increase revenue to $50 billion by 2026, the company must grow by at least 20% per year, and this will require new expensive purchases.