Salesforce Trading forecasts and signals

Salesforce Inc lowered its full-year revenue and profit forecasts due to "measured" customer expenses and the impact of a stronger dollar, causing its shares to fall 7% in the postmarket. Salesforce also announced a share buyback worth up to $10 billion.The issuer lowered its revenue forecast to $30.90–31.00 billion, which is below estimates of $31.73 billion, according to IBES data from Refinitiv. He also lowered his adjusted earnings per share forecast to $4.71–4.73.Salesforce's second-quarter results beat Wall Street expectations: adjusted earnings of $1.19 per share were 17 cents higher than estimates, and revenue was $7.72 billion, slightly higher than the forecast of $7.70 billion.Salesforce shares on the NYSE at auction on August 24 rose by 2.28%, to $ 180.01 per paper, and on the premarket on August 25 at the moment they fall by 6.59%, to ...

The market the day beforeThe trading session on June 1 on American stock exchanges ended with a decline in the main indices. The S&P 500 dropped 0.75% to 4,101 points, the Nasdaq lost 0.72%, the Dow Jones adjusted 0.54%. Most sectors closed trading in the red zone. Finance (-1.61%) and healthcare (-1.44%) showed a noticeable drop. The positive dynamics of quotations was shown by energy companies (+1.63%) and telecoms (+0.17%).Company newsSalesforce's quarterly results (CRM: +9.88%) were better than analysts' forecasts. Although operating savings allowed us to revise up expectations for annual profit, the updated forecast did not meet the average market estimates.HP Inc. (HPQ: +3.86%) however reported a decrease in sales in most segments, however reported a decrease in sales in most segments. Nevertheless, the profit guidance for the current fiscal year was higher than consensus estimates.Delta Airlines (DAL: -5.16%) improved its forecast for the second quarter, taking into account increased demand for air travel and tariff indexation, expecting revenue to recover to the pre-pandemic level.We expectThe ISM index of business activity in the manufacturing sector rose to 56.1 points in May, rising from 55.4 in April and exceeding experts' expectations. Indicators of new orders and production volume have strengthened, while the supply situation is gradually improving. As a result, the stock sub-index has recovered to its maximum in the last six months. Filling the shortage of goods on the market and restoring employment can lead to a softening of producer price pressure. At the same time, the report indicates the possibility of a slowdown in the growth of manufacturing industry metrics in the face of a strengthening dollar and the expected cooling of consumer demand. According to the Fed's Beige Book, the US economy grew at a moderate pace in April-May. According to estimates of a number of regional banks, against the background of a reduction in monetary stimulus and an increase in interest rates, GDP growth is already beginning to slow down. At the same time, several surveyed districts noted a softening of tension in the labor market and a weakening of inflation.St. Louis Fed President James Bullard said on June 1 that he expects US economic growth to slow down to 1.75-2% in the long term. As the most determined representative of the Fed, Bullard still supports raising the Fed rate to 3.5% by the end of the year, but notes that this level may be lowered in 2023 or 2024, as soon as inflation returns to the target value. The head of the Federal Reserve Bank of San Francisco, Mary Daley, stressed that a pause in the current increase cycle is possible after the discount rate reaches the level of 2.5%.The stock exchanges of the Asia-Pacific region closed the trading session on June 2 in different directions. Japan's Nikkei index adjusted by 0.16%, Hong Kong's HSI C dropped by 1.05%, China's CSI 300 index added 0.16%. EuroStoxx 50 ≈ 0,73%.The price of Brent crude oil futures is $113 per barrel. Gold is trading at $1,854 per troy ounce.In our opinion, the S&P 500 will hold the upcoming session in the range of 4060-4120 points.MacrostatisticsToday, data on the volume of industrial orders in the US for April will be published (consensus: growth of 0.7% mom after 1.8% in March).Sentiment IndexThe sentiment index rose 2 points to 37.Technical pictureAfter the rally of the last trading week, the S&P 500 dropped to the short-term support level of 4,100 points. The RSI indicator is within the neutral zone, the MACD indicates the preservation of the bulls' positions. Short-term growth is possible if the benchmark manages to stay above the range of 4060-4100 points. In case of a breakdown of this level down, the index will continue to show negative dynamics.ReportsToday Lululemon Athletics (LULU) will report for the 1st quarter of fiscal year 2022 after the market closes. The issuer's revenue is expected to grow by 24% YoY, to $1.53 billion, and adjusted EPS will increase by 23% YoY, amounting to $1.43. After the publication of the report for the last quarter, the company's quotes added almost 10%, as the profit for the three reporting months, as well as the revenue and profit margins for the quarter and the full fiscal year 2022 exceeded the consensus estimates of Wall Street analysts. At the same time, the company's revenue for the last quarter coincided with general market expectations. As a result, investors believe that Lulu's actual results will coincide with the projected growth. In the last quarter, the issuer's sales increased by 23% YoY, to $2.13 billion, surpassing analysts' preliminary estimates. The positive dynamics of the last quarter of the year was due to a 32% increase in comparable sales and a 17% increase in revenue from direct sales to ...

Cloud system maker Salesforce reported Q1 earnings of $28 million (3 cents per share) compared with $469 million (50 cents per share) a year earlier. Almost all the main indicators came out in the green zone and exceeded analysts' expectations. Adjusted earnings were 98 cents per share compared to $1.21 for the same period last year. Revenue for the reporting period increased to $7.41 billion from $5.96 billion. Earnings were expected at 94 cents per share on revenue of $7.38 billion.The company's management raises its profit forecast for the current year to $4.75 per share compared to the previous forecast of $4.63, due to high demand for its software. The company continues to integrate the instant messaging platform Slack, bought last year for $27.7 billion, adds new products to sell to existing customers and strives to improve efficiency.The company's sales showed significant growth during the Covid-19 pandemic, as it was among the providers of cloud business services and was working on creating a home office. This year we expect continued growth of the company's financial indicators and long-term growth of Salesforce quotations in the area of $210 per share (+17.98%), however, against the background of a falling market, the rapid growth of quotations after the publication of reports can be redeemed by traders, and the closing of the gap will return quotes to the area of $167 (-6.7%) per share in the coming 1-2 weeks.Salesforce shares on the NYSE on June 1 are growing by 12.6%, to $180.43 per ...

Snowflake's main specialization is data storage in the cloud. The platform combines data from a large number of sources, so it is considered almost universal. The main advantage of the site is flexibility and adaptability. If the volume of information grows, then the system begins to narrow, and vice versa. This allows consumers to adjust their own expenses to the variability of external factors, significantly saving on this. The total capitalization of the company is 78.5 billion dollars.The main field of activity of the company is concentrated in the States, in addition, the company offers an extensive list of services to other countries, including France, Germany, the Netherlands, Australia and others.The basis of the company's earnings is the implementation of access to the site, it is this segment that brings the company up to 95% of revenue. Additionally, approximately 5% – consulting services.The concern is slowly but surely expanding its own customer base, and at the end of last year the number of active users approached 5501 enterprises, which is almost half as much as for the same period in 2020. According to statistics, about 148 consumers spent $1 million or more on the company's services. Moreover, the growth trend of such consumers remains stable, and only for the period of 2021 it has grown by 128%. Today, the concern serves almost 50% of those who are on the first steps in the Fortune 500 list.After the additional issue of shares in 2020, the company's revenue grows by exactly 100% every next quarter. However, past successes cannot always be considered an indicator of future ones. However, the Snowflake business still has a number of undeniable advantages.All the advantages of Snowflake and business prospectsToday, a huge number of media companies have discovered access to the Snowflake database. Here they have the opportunity to view hundreds of sources without forming their own ultra-efficient data pipelines. If you become a Snowflake customer, you get the opportunity to use the option of exchanging data with other consumers of enterprise services, and this is especially attractive.It is the above advantage that can be considered fundamental for the company. The more customers come to the platform, the greater the range of customer interests the platform covers, and the more attention users pay to it.The longer you are an active user of the system, the more valuable the information that is offered to you. Those who really need the listed data have long appreciated the uniqueness of the service, and are not going to leave it.By 2030, the company has a plan to reach an income of $10 billion, and watching the market grow, we do not see anything surprising in this. To achieve this goal, the issuer only needs to show financial growth of 40% annually.Snowflake management is confident that it will be easy to achieve 30% of annual revenue over the coming years. The same applies to the free margin of 15%.About the competitionPerhaps one of the most important risks of an enterprise is the loss of competitive ability, and these forecasts may well come true.Amazon and Google services are still on the approaches to the peaks of Snowflake. The most real competitor today is Databricks. The latter represents information services for large databases and has already scheduled the time of the IPO. Another serious rival is the GreenLake platform from Hewlett Packard Enterprise.As of Q3 2021, the number of active users of the enterprise increased by 51%, or 5416 units. In addition, those customers who were already among the regular ones began to spend 73% more money on the concern's services. As a result of the growth of client investments and the arrival of new consumers, the company noticed an increase in the sales rate by 110% per year. The group's revenue in 2021 approached $1 billion, and the generated free cash flow was $4.4 million.According to the company's calculations, the targeted market amounted to $90 billion. This is a global number in comparison with the total revenue of the issuer for the last year. With a fairly impressive demand, the company is able to get the lion's share of this market. By the way, the company's regular customers include such business giants as BlackRock, Adobe and Instacart. According to the management of other large concerns, many of them are already considering connecting to the platform.Snowflake released the report for the 4th quarter of 2021 on March 2. It is noteworthy that almost immediately the assets of the enterprise fell in price by 30%. Investors were not thrilled with the slowly growing financial indicators of the issuer, which fell significantly compared to the same period in 2019.The total loss of the company reached $0.43, the revenue figure reached $383.8 million. Expectations for the last item were $372.6 million. Revenue increased by 101% in the last reporting period, and in the past this figure was equal to 110%. Snowflake reported a loss of $132 million, which is almost $199 million lower in the same quarter of the completed year.Adjusted part approx. in the amount of 70%, it has become less than the expected 7-9%, even if it has increased by almost 62% over the past couple of years. Today, sellers are putting pressure on the price of the asset, so you should refrain from buying for now.SalesforceAgainst the background of a decrease in financial activity and the effectiveness of the entire technical segment, the assets of Salesforce have fallen in price. However, if we do not take into account the current negative trends in this regard, then in the long-term prospects of the enterprise are quite encouraging. There is an explanation for this.The company supplies cloud services that help corporations to establish interaction with consumers, increasing the size of their own sales. CRM has a lot of visualization systems, functions in the segment of services, marketing in the field of data analysis. If you are a businessman and need to collect and store data about where and how your consumer makes purchases, then you just need to become a partner of the enterprise.In 2020, the company was included in the Dow Jones index, taking the place of Exxon Mobil. In mid-autumn of the same year, it acquired the Canadian company Mobify, operating in the field of e-commerce for retailers in the States and states of Europe, Japan, etc. As a result, all of the above has increased the efficiency of Salesforce, increasing the conversion of services, and increasing their profitability. In the same period, the company covered $1.3 billion in debt for the Vlocity mobile software generator.What does Salesforce mean in the world?There are concerns that are city–forming, there are - regional or national scale. In contrast to them, Salesforce operates everywhere. According to forecasts, by 2026, 9.3 million jobs have been created at this enterprise alone, and its innovations will bring in $1.6 trillion in revenue.If we take into account the opinion of experts, then the business that plans to interact with Salesforce is able to produce $6.19 per unit of a similar currency earned by the company itself. If the CRM makes a profit, its customers earn more, consumers lose too.In 2021, Salesforce completed the process of joining Slack Technologies, the owner of the Slack manager. The consequences of this purchase were impressive successes in the development of innovation sectors for remote access.According to the latest IDS report, for the first half of 2021, the company's share took 24% of the total CRM market. If we take into comparison, the share of the company's rivals in the aggregate has reached 20%.In addition to the technological advantage, the company rises due to effective management, skillfully conducting its business, expanding the range of offers and services through fresh purchases. The most important acquisitions in this regard were MuleSoft, Tableau and Slack Technologies.Discussing the economic perspective, Salesforce is doing just fine today. For the 3rd quarter of 2022, its revenue amounted to $5.82 billion, and this is 27% higher than the same parameter in 2021.The profit on the asset in Q4 2021 reached $0.84, against the previously forecast $0.74. Revenue increased by 26% and amounted to $7.33 billion, while the forecast was at the position of $7.24 billion.The company's new forecast for 2023 is about $32 billion, with a maximum of $32.1 billion. According to most major world experts, this figure may well amount to $31.78 billion.The company's management plans to increase sales by 2 times by 2026, and reach the planned position of $50 billion. If compared with the same parameter for 2021, it was at the level of $21.3 billion. If the growth continues, then Salesforce will quite reach the $trillion figure only over the next decade and a half.We have already said that today is not the best time for technology and CRM, but in the future everything will change a lot, and the company is perfect for long-term investments.Today, the company is at the starting point, if we compare the targeted market and the cumulative prospects of the company itself. Over the past year, its revenue has almost reached $25 million, and according to analysts' estimates, the size of the address market in the near future will be about $248 billion. To be more precise, this indicator is growing slightly slower than the speed of light. By the way, only last summer it was at a position of $204 billion, and has already grown by 22%. It turns out that at the moment the company's sales are only 14% of the possible ones.In addition, taking into account the interests of large concerns that are increasingly being introduced into the field of cloud services, using them for different needs, as well as the cloud market, Salesforce's revenues will grow exponentially. Any serious drop in asset prices is a great opportunity to purchase promising securities at a very favorable cost. Now you are just observing this situation.Sellers are putting pressure on the stock today. So by the end of February, the paper was worth $185, from which it jumped away, and headed for a position of $200. This movement is not going to stop, so analysts predict an increase in the cost to $315.Last week's reportsTargetLast week, Target retail outlets released their own 4 kv report, and reported for 2021. Thus, in the aggregate period, the profit on the issuer's asset amounted to $3.19, with experts' expectations of $2.86. The company's revenue reached the position of $31 billion, whereas it was previously forecast at $31.39 billion. Net profit increased by 12% to $1.54 billion.Revenue for 2021 reached 106 billion dollars. According to the company's management, this parameter has increased by 35%. The net profit indicator for the past year reached $8.9 billion, and this is 36% more than in the previous year. The company expects further growth.After the release of such an impressive report in financial terms, the company's asset from the position of $185 quickly reached the point of $230. If the price goes up further, we can expect 260 dollars.BroadcomBroadcom has also released its report, only for the 1st quarter of fiscal year 2022. Net profit in this period reached $2.47 billion or $5.59 per asset. In the same period last year, the company showed $1.38 billion and $3.05, respectively. Adjusted profit on paper reached $8.39, whereas last year it was $6.61.From $6.66 billion over the past year, the company's revenue increased to $7.71 billion. According to forecasts, this figure should reach $7.43 billion in Q2 2022.According to the issuer, during the 1st quarter of 2022, $2.7 billion was spent on the repurchase of shares. The next buyout is scheduled for $10 billion. Quarterly dividend payments increased by 14%.After the release of the positive report, investor sentiment in the market remained. We are waiting for the level of $620 per asset, and we buy, then the goal is $680, and in the future - ...

Salesforce quotes continue to move within the growth and bullish channel. Moving averages indicate the presence of a short-term upward trend in CRM. Prices broke through the area between the signal lines up, which indicates pressure from sellers of securities. At the time of publication of the forecast, the price of Salesforce shares is 248.48. As part of the forecast of the CRM stock price, we should expect an attempt to develop a correction and a test of the support level near the area of 240.55. Next, a rebound up and a continuation of the rise in the value of securities. The potential target of such a movement is the area above the level of 320.00.An additional signal in favor of the rise in CRM quotes will be a test of the support line on the relative strength indicator (RSI), as we can see, now the values are testing the resistance line, there is a risk of a fall from the current levels. The second signal will be a rebound from the lower border of the bullish channel. The cancellation of the growth option for the quotes of the Salesforce stock price will be a drop and a breakdown of the 215.00 level. This will indicate a breakdown of the support area, as well as the lower border of the channel and the continuation of the fall to the area at the level of 190.55. We should expect an acceleration of the stock's rise with a breakdown of the resistance area and a close above the level of 260.55, as we can see, prices are stubbornly testing this level, but there has not been a breakdown yet.Salesforce shares forecast for July and August 2021Thus, the Salesforce stock forecast for July and August 2021 suggests the development of a correction and a test of the support area near the level of 240.55. From where we should expect a rebound and an attempt to continue the stock's rise to the area above the level of 320.00. The trend line test on the relative strength indicator will be in favor of the growth of securities. The cancellation of the CRM lifting option will be a drop and a breakdown of the 215.00 level. This will indicate a breakdown of support and a continuation of the fall in the value to the area below the level of 190.55. As you can see, the technical analysis of Salesforce shares indicates a high probability of continued growth with a common goal above the level of ...

Salesforce shares have rebounded from the May lows and are now trading 13% below the maximum marks. The main problem of the company in recent years has been too weak "organic" business development, while the firm was obliged to large M&A transactions for high revenue growth rates. Since the beginning of the year, CRM securities have risen by 11%, and the S&P 500 index - by 18%, so buying shares based on the recovery of quotations makes sense.The "bullish “factors outweigh the "bearish" ones so far. Salesforce has an extremely rich product line and can offer a cloud service for every taste. Management estimates the size of the targeted target market at $200 billion, while by the end of 2021, revenue is projected to be only around $26 billion. Thus, the potential for further growth remains, especially against the background of high demand for new services of a company like MuleSoft. Salesforce is becoming something like Microsoft: a huge number of available services contribute to the manifestation of the network effect. Another positive moment is that according to the results of the first quarter, the volume of ”cache” on the balance sheet exceeded $15 billion.Now about the risks. Despite the large revenue, the profitability of the business leaves much to be desired: the operating margin is only 20.2%. Total revenue increased by 23% Y/Y, but if you subtract all recent acquisitions (Tableau and MuleSoft) from this figure, it will decrease to 11%. To achieve the goals and increase revenue to $50 billion by 2026, the company must grow by at least 20% per year, and this will require new expensive ...

Salesforce.com (CRM) reported for the third quarter, surpassing the general market consensus. Management also raised its sales and margin forecast for the full year 2021. The issuer's revenue grew by 27% (26% excluding currency fluctuations), 0.9% beating the consensus of analysts and 2% exceeding the initial forecast of management. Adjusted diluted EPS decreased by 27%, but turned out to be 37.7% higher than preliminary market estimates.In addition to industry trends and a strong product offer, sales were supported by a record low outflow of customers, which at the end of the quarter amounted to only 7.75% (compared to 8.25% in the second quarter). Revenue growth in the "sales cloud" segment continued to accelerate: sales increased by 17% YoY (against +15% last quarter). In addition, the CEO of the company noted an increase in the number of customers using more than five cloud products by 33% YoY.The service segment added 20%, marketing - 25%. The direction of the "platform" has expanded by 51% against the background of the effect of the inclusion of Slack in the company's structure. The growth dynamics of Slack remains strong: the number of customers spending more than $100 thousand per year increased by 44% YoY, the demand for Slack Connect solution is increasing at a triple-digit rate (+179% yoy). Slack continues to offer new solutions, including Slack Huddles (an audio chat platform) and Slack Clips (an application for short video messages). Overall, revenues from the Slack division reached $280 million, which exceeded management forecasts by 12%.The "data" segment (includes MuleSoft and Tableau) added 20% YoY, although management noted that the MuleSoft product "faced growth difficulties" during the quarter, but did not specify the problem.Customer demand remains steady: performance obligations increased by 23% to $18.8 billion. At the end of the quarter, the adjusted operating margin remained unchanged, amounting to 19.8% (higher than management expectations).According to management's forecast, revenue in the next reporting period will grow by 24% to $7.23 billion. The positive aspect of the publication was an increase in the annual sales forecast to $26.4 billion (+24% YoY), as well as an upward revision of expectations for non-GAAP operating margin by 0.1 percentage points, to 18.6% (including the negative effect of recent M&A transactions at 1.4 percentage points). At the same time, it is predicted that in 2022 non-GAAP operating margin will grow to 20%, and the expected level of revenue next year will remain at $31.8 billion. Non-GAAP EPS for the year, according to the company's current estimates, will be $4.68-4.69 (including the negative effect of M&A activity at $0.49).In general, we assess the company's results as strong: key business areas maintain a strong momentum for growth, the sales cloud and Slack segments are expanding at an accelerated pace. We consider the sell-off of Salesforce shares against the background of a weaker-than-expected EPS forecast for the next quarter to be overly emotional reactions and expect that the company will be able to increase operating margins in the medium ...

The main field of activity of the American company Salesforce is the provision of its own developments and services. This is a cloud platform with a similar name. In 2018, Gartner specialists recognized the company as the best PaaS model of our time, and the company was the leader in the ranking of CRM systems in 2019. The list of active users of the platform includes such global business giants as Sony, Toyota, and another 150,000 companies around the world.An important function of the Salesforce CRM is to organize full control over the processes taking place in the sales field. The company does not just develop applications that are convenient for use and diversify their list, it strives to create the most comfortable and accessible microenvironment for any user. In addition, the company has also distinguished itself in the fact that it creates a large number of jobs. According to IDC, their number will approach the 3.3 million mark by the beginning of next year. This list also includes jobs that the company creates for its employees.Origins and referencesThe founder of Salesforce is Marc Benioff. In 1999, considering that the time spent working in the office of the business giant Oracle was wasted, he created his own enterprise, the scope of which for the IT market at that time was not particularly attractive. Many experts of that time considered the business to be utopian, since this model of providing services was out of the existing realities. Salesforce offered its customers a full range of programs and applications not through pre-installation and maintenance, but through cloud services.Oracle, which specialized in developing and offering classic programs and services to customers, was shocked. Marc Benioff himself stated that this scheme of work is much simpler, more efficient, and most importantly-cheaper. As it turned out later, he was absolutely right.At first, the company did not have a flurry of applications and customers. It developed at a slow but steadily increasing pace, which was largely facilitated by the simplicity of the offer and competent marketing. By the way, it was the sales department that brought the company the first tangible income. This can be explained by the fact that the company's managers implemented their own developments to their own sellers, who were happy to pay money for them. In its experience, Salesforce has demonstrated that it is possible to earn easier and more on its products.The innovative software implementation system offered a number of advantages:the user was offered everything at once – it was enough to buy a subscription, and a full range of software already existed on the computer, which can be used at its own discretion;extremely attractive cost and bonus-the ability to use the software for free for the first five users of any enterprise.Forecasts and estimatesMany financial analysts claim that Salesforce is unique in its kind. At the same time, the company is an excellent afloat, strong and progressive business, while actively increasing revenue. According to the latest published reports, the indicator grew by 20-30% on a quarterly basis.This dynamic is justified:stable development of the enterprise;by buying other companies that are smaller in terms of production volumes, but have a related line of activity.To implement the latter task, the company annually issues shares in the amount of 8% of the previous volume. The high demand for their acquisition can be explained by the fact that the stability of the enterprise in the global financial market is indisputable, so the shareholders are ready to pay the appointed price and even agree to the "dilution" of shares that occurs after each next major purchase of the company.A few numbers that say a lot:the company's foreign exchange profitability is confidently holding a position of 75%;the total return on cash flow is 30%;the total coverage of people's spheres of activity, according to the company's own estimates, is 11%.The Salesforce management plans to maintain the pace of coverage of areas of activity until 2025, for a further period of time, forecasts are not yet given. However, regarding the annual revenue rate, analysts predict that by 2031 the company may well reach the $100 billion mark if it reaches a position of 14.9% of average annual growth.The company's management pays special attention to the issue of acquiring other companies. The cumulative positive dynamics suggests that this is very profitable. For example, the acquisition of MuleSoft and Tableau stimulated the active development of several important areas of activity and brought high profits. Today, investors are looking forward to the results of the planned integration of Technologies.Feasibility and results of the Slack acquisitionDecember of last year was marked for the company by the purchase of Slack, worth $27 billion. According to Marc Benioff, this step "was dictated from above", and with the purchase of this enterprise, Salesforce is waiting for an inevitable success in those areas of the market where it was previously not possible to achieve a tangible breakthrough.However, not all of the company's purchases can be called successful. Take, for example, the Chatter and Quip messengers purchased a few years earlier. Customers all over the world did not appreciate the efforts of the developers and did not like the users.About recent Salesforce purchasesin 2013 – ExactTarget, worth $2.5 billion and working in the field of marketing;in 2016 – Demandware concern, specializing in software development for the e-commerce industries;in 2018 – MuleSoft-a company for the collection, visualization and analysis of information, the purchase of which cost the company $6.5 billion;in 2019 – the acquisition of the analytical agency Tableau – one of the successful providers of mobile software Vlocity.Salesforce shares: forecastsBy 2030, analysts predict the heyday of Salesforce and predict it one of the honorary places in the list of members of the trillionaires club. However, this will only happen if the company manages to bypass its main competitor – Microsoft.The main plans of the company:continuing to invest in our own developments;transfer of most processes to an automated system;active purchase of smaller, but no less successful companies.All this will allow you to bring your own ecosystem beyond the CRM. According to analysts, the total annual income of the enterprise by 2022 should approach the mark of $50 billion, that is, by 18.7%. In accordance with the expected demand for digital services from large commercial structures based on Salesforce, it is planned to expand all ...

SaaS is a cloud technology that allows you to use software online without installing it on a computer. The abbreviation SaaS stands for Software as a Service.SaaS resembles rental housing. You rent an apartment with furniture, appliances and even dishes for any period. You live there, and its owner is engaged in maintenance and repair.Most SaaS platforms, along with access to software, provide data storage services (projects, information, letters). But there are services where projects are not saved. In them, the work is organized according to the principle: worked — downloaded — left.ContentSoftware by subscriptionSaaS examplesAdvantages and disadvantages of SaaSA key factor in the development of SaaSWhat is a cloud service and why is it so calledData security in cloud servicesWill SaaS be able to completely replace local softwareSoftware by subscriptionSaaS services provide subscription services. Usually, such companies offer different tariffs, the cost of which increases along with the number of available tools and the size of the cloud storage.On many platforms, you can collect your tariff as in the constructor and pay only for the services that you use. Other services offer several formed tariffs for different tasks and requests.It is convenient that you can not pay for all the features of the service at once. Needs have changed — change the tariff.In addition, almost all services have a trial period or a demo tariff with reduced features for getting acquainted with the product.SaaS examplesSaaS products have been known for a long time. The first representatives of this model are considered to be mail services.Today, according to the SaaS model, they work:Text, image and video editors (GoogleDocs, Figma, Canva, Adobe);Social networks (Facebook, Linkledin, Twitter).Video and audio hosting services (YouTube, SoundCloud).CRM systems (Bitrix24, Salesforce).E-commerce systems (BigCommerce, Shopify).Site builders (WiX, Setup, uCoz).Enterprise Management Systems (1C: ERP, SAP Business One).The Unisender mailing service is also a SaaS service that provides tools for email marketers by subscription.There are whole complexes of SaaS services. For example, Google and Yandex is the postal service, document editors, video applications, tools, online marketing, drives to store information.Advantages and disadvantages of SaaSCloud technologies are convenient to use, and this is not the only advantage of such services.Advantages of SaaS:Low price. A software subscription costs much less than the purchase of a license.The ability to work together. In many services, several performers can work on one project at the same time.Low probability of data loss due to technical problems. It is not terrible if the computer freezes during operation, the lights are turned off or you forget to save. In SaaS, data is saved immediately as it is introduced.Account availability from different devices. You can start doing something in the office, and then go to a meeting by taxi and continue working from the phone.Regular updates. Cloud services are constantly updated by a team of specialists without any effort on the part of users.Reducing the load on the user's gadgets and equipment. You do not need to use memory to install many different programs — a browser is enough. There is also no need to buy expensive powerful equipment — the entire load falls on the servers of the service provider.But even such a popular model has some disadvantages:High price in the long run. Using a paid service for a long time may be more expensive than paying for licensed software once.The risk of information loss. All data is stored with the provider. If the servers stop working or are hacked, you may lose valuable information.Low operating speed at high loads. The capabilities of the service provider's equipment are not unlimited, if a large number of users are connected to the cloud at the same time, the speed of work decreases.A key factor in the development of SaaSRemember how we installed software before the advent of SaaS — we searched for hacked programs from friends or downloaded keygen on the Internet. Those who could afford it paid for the license.Today, we are already taking full advantage of the capabilities of cloud services, without even thinking about how much they have made our lives easier. Now we can close the laptop, come to work, enter the username and password to log in to the account on the computer and continue working from the same place.Since SaaS is based on the principle of providing services via the Internet, the development of cloud technologies is directly related to the history of the world Wide Web.The abbreviation SaaS appeared in 2001. Since that time, the popularity of cloud technologies has been growing along with the speed of the Internet.The emergence of high-speed networks, wi-fi and the constant improvement of mobile communication standards invariably entails new upgrades in the field of SaaS. The throughput of services, the speed of information processing, the volume of storage are increasing, the tools are becoming more complex and expanding.What is a cloud service and why is it so calledSaaS is a cloud service, the highest form of cloud technologies, which have their own hierarchy:IaaS is an infrastructure as a service, for example, a virtual data center or a virtual server.PaaS is a platform as a service, or a cloud development environment.SaaS - software as a service, or a ready-made application for work, which is located in the cloud.All together, it is called XaaS — "everything as a service", where X is considered as an unknown variable, instead of which you can substitute the desired letter.Cloud computing is called computing that is performed simultaneously on several servers connected by a network. In this scenario, data processing and storage takes place in a place that is difficult to imagine as something concrete — it is ephemeral and elusive, like a cloud.  The user cannot touch it or see what is hidden inside.A less popular name for cloud technologies is cluster technologies. Cluster translates as a swarm (of bees), a cluster, a brush (of grapes). This word is used in Internet technologies to refer to a group of computers connected together through a network.Data security in cloud servicesWe actively use SaaS services for work and personal tasks. Photos and correspondence are stored in mailers and messengers, projects are stored in application repositories, and information about costs and cost is stored in the enterprise management system. All this is our data, which is unique and highly valued.An important principle of cloud work is that the user's information belongs only to him. Self-respecting SaaS services provide customers with the ability to export data and leave the platform at any time. But not everyone does this. Therefore, before settling on a cloud service, it is necessary to study this issue.SaaS services are constantly working on the security of customer data, introducing new means of protection. But the professional community has not yet come to a consensus on the reliability of SaaS. Despite all the efforts of providers, the risks remain. Moreover, even large companies are not immune from them.The threats to which customer information is exposed in the cloud can be divided into three categories.Physical data lossUsers from the 2000s have repeatedly found themselves in situations where a broken hard drive or a washed USB flash drive entailed a lot of problems associated with the loss of information.In cloud storage, such situations are practically excluded. Several servers are used for calculations at once, data is stored in different places, there are backups. Therefore, a technical malfunction of one or more servers does not lead to data loss.If the server is damaged, the technical team of the service will work in emergency mode until the problem is fixed.Hacker attacksHackers break into cloud servers for various reasons: to collect information about user behavior, to damage large businesses, to steal unique data, assets, money. An attack on the cloud is sometimes organized by competitors who want to undermine the reputation of the service.In 2014, there was a major scandal related to the leakage of Apple user data. A specialized iCloud storage was hacked, and personal information was available to everyone. After this incident, Apple seriously took up the security issue and installed several additional shields: password verification, two-factor authentication, data encryption.There are many such examples in the history of SaaS, and each incident entails the emergence of new ways of protection. Today, a user's account is an impregnable fortress, but black programmers continue to look for ways to get inside.Illegal actions of the owners or employees of the SaaS serviceOne of the fears of SaaS users is what if my data is sold by the service itself?The second level of legal protection is an agreement between the service provider and the client. To use the service, we sign a public offer agreement (check the box without reading it). It is here that it is stated in which cases the service provider company has the right to use your data. This is usually a standard document. However, owners can leave loopholes for themselves to study user behavior.But even such a serious protection does not exclude unpleasant situations. In 2018, the data of 87 million Facebook users were transferred without their knowledge to an analytical firm that used the information to promote Trump's election campaign and the PR campaign for the referendum on Britain's exit from the European Union. It is believed that all this happened with the tacit consent of the Facebook management. The company lost about $ 60 billion in a few days due to a drop in shares, the "Delete Facebook" campaign swept through Twitter, the social network experienced a serious reputational crisis. In 2019, a US federal court ordered Facebook to pay a 5 billion fine and review the terms of protecting the privacy of its users.Such incidents cause serious damage to cloud service providers, so they are trying their best to protect user data. But, as they say, God protects the safe.How to secure your data:Try not to store information in cloud services, the theft of which will cause serious problems, or encrypt it additionally. You can use both ordinary archives with passwords, and special software for encrypting data.Store information on several services at once or duplicate it on physical media.Use all the opportunities to improve security: do not be lazy to come up with strong passwords that are different for all sites; use two-factor authentication; put passwords on gadgets and computers.Carefully read the contract, before signing it, study all the information and reviews about the provider with whom you plan to cooperate.Install a good antivirus and antispyware.Will SaaS be able to completely replace local softwareSaaS services have made our life easier. There are even devices on the market where only browsers are installed, and all the rest of the software is available from the cloud (for example, a Chromebook laptop).It is not surprising that cloud technologies have been experiencing an unprecedented boom in recent years. In 2019, the profit from the sale of services for this model worldwide increased by 26% compared to 2018.In 2020, the development of SaaS was affected by the coronavirus pandemic and the transition of many companies to remote work. Key cloud giants have doubled their revenues during the year, and by 2025, the value of the entire cloud technology market is projected to double.SaaS services have seriously reformatted our lives. The creation of virtual offices made it possible to introduce a remote mode of operation. The State of Remote Work global survey in 2018 showed that before the quarantine, employees of 16% of companies around the world worked completely remotely, 40% of employers offered a choice. For comparison — in 1995, the number of organizations with the option of remote work was only 9%.After the quarantine began, entire industries moved to the cloud — IT, design, journalism, marketing and other areas for which the constant presence of an employee in the office is not necessary. The trend of 2021 is the rejection of offices, announced by a number of IT companies.But not everyone can afford to completely switch to SaaS technologies. For example, professional work with sound and video is still carried out on local software — a sufficiently powerful cloud service has not yet been created for this purpose. Adds a fly in the ointment and the fear of data loss when an account is hacked.Therefore, experts predict that in the foreseeable future, SaaS platforms and physical media will work in tandem, and we will be able to choose when it is more convenient to use local software, and when it is more convenient to use subscription ...