Cristiano Ronaldo became the first football player in the world whose capital reached $1 billion during his career, moreover, he is the first player in all team sports who was able to earn such a sum. But in addition to Ronaldo's football career and fulfilling advertising contracts, Ronaldo is also engaged in investing in his own business, which covers various spheres of life.In this article, we propose to discuss how Ronaldo entered the list of billionaires and what investments he makes. Will it turn out that after some time Cristiano will enter the list of the richest people in the world, having succeeded not only in sports, but also in running a business?BusinessCristiano Ronaldo is a public figure, and we know that he spends his millions of royalties not only on luxury real estate and cars, but also invests money in business, which is absolutely right. After all, even the best football player in the world must retire sometime, and this does not mean that he will no longer be able to earn money.Here's what we know about his business empire. As of the summer of 2020, he officially became a billionaire. Ronaldo is the third athlete in the world after golfer Tiger Woods and boxer Floyd Mayweather, who managed to make such a fortune during his career. And at the same time, he is the first in the world to achieve this in team sports.Ronaldo's current salary is $31 million a year, which is quite good.But he became a billionaire thanks not to these fees, although they certainly affected, but at the expense of 323 million subscribers in social networks, on which the football player makes a lot of money.He has contracts with various brands, one of them is the well — known Nike. Facebook instagrammers pay for every advertising post on Instagram or Facebook, according to the terms of these contracts.The contract specifies how much each post is evaluated depending on the number of views, likes and other reactions of users of social networks. And the real price of one advertising publication is measured in tens and hundreds of thousands of dollars.According to various estimates, a football player can receive about $400,000 for one such placement.There are a lot of brands that Ronaldo advertises, there is even a metallurgical company from Egypt in this list. But the main source of income is still Nike, with which a lifetime contract has been signed since 2016, on the basis of which Ronaldo will remain the face of the brand even after the end of his football career.And during the validity of the contract, the football player should receive about one billion dollars.It was income. And now let's talk about how Ronaldo is trying to increase his funds. He probably does not invest in the stock market, well, or does not do it for large sums, otherwise we would know about it.By the way, $100 million invested in the S&P 500 in 2018 could give $25 million in profit, and the NASDAQ index would increase the initial amount by 56%. But the football star chose a different path — he creates his own businesses, and there are the following areas in his track record.Personal brand CR7, under which a line of perfumes, underwear, clothing and shoes is released. It is clear that Ronaldo is the face of these companies and personally advertises his own products.In addition, under the same brand, Cristiano operates his personal museum, there is a restaurant, a gym, two mobile games, but the main investment was hotels in different cities of the world, such as Paris, Madrid, New York and others.The investment amounts are impressive. So, $16 million was invested in Madrid, $44 million in Marrakech and as much as $66 million in a Paris hotel.It can be argued that the hotel business is the main bet of Ronaldo.Messi also has three hotels, but in resorts such as Ibiza. And we add that Ronaldo entered the hotel business as a 50-50 partner, but Messi owns 100% of his hotels.Ronaldo also has a separate rental business. He rents out elite aircraft.ConclusionsLet's start with the answer to the question why does Ronaldo produce clothes, buy hotels and rent luxury planes? Here he follows the first rule of the investment checklist from Warren Buffett, according to which you need to invest money in the business that you understand. It is obvious that Ronaldo, being a famous football player, constantly traveled and stayed in various hotels, while often using the services of airlines and advertising clothes. And it was in these areas of business that he decided to invest his money.But there was one extremely big puncture in Ronaldo's business strategy: all these activities were created for carefree times when the economy is growing, incomes are increasing and people are spending money on travel, clothing and air travel. But the coronacrisis broke this trend, and according to UN estimates, the tourism sector lost about $ 320 billion. And as we can see today, more than six months have passed, and the world has not returned to the usual pace of life and you can not even dream about another year.In addition, the problem of the coronavirus has led to the fact that people simply began to spend less. It was as if a veil was lifted from many people's eyes and they realized that they really needed much less in reality, and most of the spending was a tribute to the consumer economy.We don't know the statistics on Ronaldo's hotels, but the large international chain Hilton has laid off 22% of its employees, and the remaining staff are working reduced shifts or are on unpaid leave. It is obvious that the coronavirus went through Cristiano's business in a similar way.In defense of Ronaldo, it is worth saying that no one except the reptiloids had any idea about the coronacrisis. But if his business was more diverse, the same mobile applications — he was also engaged in them, then we would start the article with the words that the football star will very soon enter the top richest people in the world and will push Warren Buffett there. But it seems that this is not the case, and the further growth of Ronaldo's fortune will be associated with his sports career, and not with investments, which are now under very great threat.For those who believe that it is wrong to compare Ronaldo and Buffett, we note that although old Warren was never an outstanding athlete, and during his youth these same athletes did not have millions of royalties, but he had a father who was a politician and an entrepreneur, thanks to which, at the age of 11, little Warren bought his first shares. Back in 1941, this was a very important bonus for further development, so it is still unknown who had the best starting positions. And in fact, the moment is much more important, not how you earned money, but how you used it to increase your fortune.The essence of this article is that when you are going to invest in some industry and invest the bulk of your capital in it, you definitely need to consider a negative scenario.Ask yourself the question whether it may happen that tomorrow this product or service will be useless to anyone. And even if the answer option seems impossible, it should still be taken into account. After all, the history of 2020 clearly showed how the tourism and aviation industries at one point became unprofitable from the most promising investments. But the world has moved even more towards digitalization of everything, because online is at a distance, and, therefore, it is ...