About the company
Adobe (ADBE) is the world's largest developer of software for creating various media content, including documents, video files, web page layout, creating content for video games, movies, clips, and others. The company's main products are Photoshop, Illustrator, InDesign, and After Effects. Adobe's key operating segments are digital multimedia solutions – 73% of revenue, solutions for online marketing and digital commerce - 27%. From a geographical point of view, the company's sales are distributed as follows: North and South America – 58.2%, Europe and the Middle East – 26.6%, Asia – 15.1%.
Investment attractiveness factors
1. One of the key medium-term investment advantages is Adobe's position in the industry. Thus, in the segment of solutions for processing photo and video files, according to various open data, Adobe products occupy 55-70% of the entire market, and in a number of product niches Adobe solutions as a whole have no quality analogues. A very high value proposition allows you to maintain the price strength of the company, which translates into a high marginality of operations. The growth of business digitalization, expansion of functionality, AI functionality, as well as the spread of 5G will stimulate the growth of demand for content creation solutions – Deutsche Bank Securities estimates the CAGR of the creative segment at 15% in the future until 2025. The total size of the target market for content creation software will grow, according to Adobe estimates, to $63 billion by 2024. Moreover, the issuer estimates the expansion of the target market by 54% in 2024 compared to 2023. According to management's forecast, in 2022 the target market in the Creative Cloud segment should be about $31 billion.
2. In the segment of cloud documents and digital signatures (about 30% of the market), the company also demonstrates strong demand dynamics against the background of the development of mobile and web versions of products. According to the findings of Bloomberg Intelligence, the company's target market will grow by 2023 almost four times compared to 2020. According to the results of the last quarterly report, the number of Acrobat Web users increased by 100% YoY, the number of signatures using Adobe Sign increased by 87% YoY.
3. According to open data, the combined share of Adobe Marketing and Marketo products puts the issuer in the first position in the segment. Despite Magento's weaker position compared to market leaders (Shopify, WooCommerce), a recent Gartner report identifies Adobe as one of the leaders in digital commerce solutions, due to its broad analytical functionality, depth of solutions and integration capabilities. IDC estimates the growth potential of solutions for online commerce at the level of 20% in the future until 2025.
4. Adobe maintains a strong growth momentum in the relatively young market segment of 3D solutions with the Adobe Substance 3D Collection product line. We believe that the development of the segment will contribute to the growth of both gaming and professional solutions. A potential trigger for growth is the development of the VR& AR market – according to a study by The Business Research Company, the CAGR of the market for software solutions for VR&AR in the future until 2025 will be 45%, the market size will reach $13.1 billion.
5. We believe that the negative reaction of the market to the latest quarterly report is excessive and creates a good point for opening positions. Adobe's revenue growth rate for the fourth quarter was 20%, which exceeded the market consensus forecast by 0.5% and by 1% – the initial forecast of management. Non-GAAP diluted EPS increased by 13.9% to $3.2, which is 0.5% higher than the management forecast, but coincided with market estimates. We believe that the normalization of growth rates is an expected phenomenon after increased growth in 2021. Management announced an increase in R&D expenses last quarter, so we believe that the market, accustomed to strong results from Adobe, expected more, which caused a correction. At the same time, demand remains strong, the amount of obligations to be fulfilled (RPO) increased by 23% (1 percentage point higher than last quarter). In the conditions of correction of quotations to the levels of five-year average multipliers for P/E, we believe that investors have the opportunity to successfully open a long position.
Conclusion
The target price for the company is $618.5.