Fundamental FOREX analysis for January 28, 2025
The US dollar experienced a real "swing" at the beginning of the year. The weakening of the greenback due to rumors about duties was replaced by a sharp strengthening amid denials from Donald Trump. The initial concerns of investors, who expected the introduction of harsh tariffs on inauguration day, faded by the end of January. Most experts have concluded that threats are just an element of negotiation tactics.
However, the publication in the Financial Times about the plans of Finance Minister Scott Bessent to gradually introduce 2.5% import duties cooled the growth of the EUR/USD pair. The situation escalated after Trump's statement that 2.5% is not enough for him, and he intends to significantly increase tariffs. According to the president, this will reduce taxes for citizens, bring production and jobs back to the United States.
Protectionism and interest in the dollar as a safe haven asset
The return of the protectionist rhetoric of the White House has led to an increase in interest in the US dollar as a defensive instrument. This was especially evident against the background of the large-scale collapse of NVIDIA shares. The news about the Chinese company DeepSeek, which was able to develop a competing technology in the field of artificial intelligence at minimal cost, literally shocked the market. NVIDIA shares fell by 17%, the largest decline since March 2020. During the day, the company's capitalization decreased by $592.7 billion, which was a record loss for the American market.
The US stock markets rushed down, dragging the EUR/USD down with them through the correlation of currencies and indices. As the volatility of the US dollar increased, the European currency continued to lose ground.
The European economy and the prospects of the euro
The euro was temporarily supported by unexpectedly strong January PMIs. However, experts attribute this to a short—term effect - increased exports to the United States many times in anticipation of new duties. Forecasts for the fourth quarter for the Eurozone remain restrained: Bloomberg analysts expect a slowdown in GDP growth to 0.1%.
According to ECB President Christine Lagarde, the Eurozone economy is more affected by weak growth rather than inflationary risks, which allows for continued soft monetary policy. Goldman Sachs analysts emphasize that the European Central Bank is likely to continue cutting rates, which will maintain the downward trend in EUR/USD.
EUR/USD Trading Plan
At the moment, the key pivot level for EUR/USD is the resistance at 1.054. At the same time, a breakdown of the support level at 1.0405–1.0415 will be a signal for further sales. If the euro can push off from this zone, a short-term upward pullback is possible.
Current recommendations
The pair sells at the breakdown of the support of 1.0405 with a target of 1.0300. In case of a rebound from the 1.0415 level, purchases with limited profits at 1.0480 are possible.
The market situation remains tense, and the further dynamics of the EUR/USD pair will depend on US policy and economic data from the Eurozone.