They say there is nothing to do at the market in the summer. But not this year. Last week, the reporting season started in the United States. The reports of American companies for the second quarter promise to be interesting. They will summarize the results of the first half of the year and allow you to make forecasts for the second half of 2021.
Why follow the reports?
The publication of reports allows you to look at the reported company with new eyes — to see it "as for the first time", re-evaluate the prospects for its development and find new objects for investment.
Many companies in their reports give forecasts not only for their activities, but also for the development of the sector as a whole, and also share important statistics. This information helps to analyze the prospects of the issuers themselves and the industries in which they operate. The main points that may affect the forecasts of companies this season are the prospects for the global economic recovery, the fiscal policy of the Joe Biden administration, and trade relations between the United States and China.
For speculators, the reporting season is interesting with strong movements in the market. Since companies in the United States usually publish reports before or after trading, significant "gaps"often occur at the opening of the trading session after the release of the report.
How did the reporting season start?
The reporting season in the United States, as usual, began with the publication of the financial results of the banking sector. Five of the six largest banks reported significantly higher than expected and reduced the volume of loan reserves, signaling that the risks associated with the pandemic are receding.
In addition to banks, some large companies from other sectors — for example, PepsiCo and Delta Air Lines-managed to report. And companies such as Nike, Micron Technology and Oracle generally report much earlier than the traditional reporting season.
This week, investors are waiting for reports from Netflix, Philip Morris, Johnson & Johnson, Coca-Cola, Verizon, Intel, AT&T, Twitter and many other companies.
What are the forecasts?
According to statistics, in the last five years, in 75% of cases, the reporting of American companies exceeded analysts ' forecasts, and in the 1st quarter of this year, 86% of the reported issuers beat the expectations (this is the maximum level for five years). On the one hand, such high figures may indicate the strength of the US corporate sector, but there is a feeling that companies and analysts are deliberately making too conservative forecasts in order to give shares a boost to growth at the reporting release. From these positions, 85% is more frightening than encouraging figure.
According to forecasts, in the second quarter, the percentage of companies whose financial results will be better than expected will be 77-80%. It is also predicted that the consolidated EPS of the S&P 500 index in the second quarter will show an increase of 63.6% y/y and 6.5% q/q.
How will the reporting season affect the market?
If this reporting season does not bring a big negative, we can expect further growth of the American stock market. If the reports are worse than expected, and the situation with the coronavirus pandemic worsens, or the Fed begins to curtail its stimulus policy, a correction may begin in the market.
In general, there are 2-3 companies in each sector of the economy, whose reporting largely sets the tone for the dynamics of shares in the entire sector as a whole.
Whose reports are of the greatest interest this week?
- Netflix (NASDAQ: NFLX)
On July 20, the second season of “The Witcher” may cause a new rally for the company's shares. The company is also entering the video game market: Netflix has hired Mike Verda, who was developing video games for Facebook's Oculus virtual reality headsets (NASDAQ: FB). - Coca-Cola (NYSE: KO)
On July 21, the main intrigue of this report is how much the company's sales will fall after the episode with Cristiano Ronaldo, who at one of the press conferences removed bottles of Coca-Cola from the table with the words "Drink water!". - Johnson & Johnson (NYSE: JNJ)
On July 21, investors will be watching with interest how the company's results were affected by the suspension of sales of its coronavirus vaccine in the United States due to concerns that this vaccination contributes to the formation of blood clots. Recall that in the 1st quarter, the company's profit from sales of the vaccine amounted to $100 million, that is, just over 2% of the total profit. - Twitter (NYSE: TWTR)
On July 22, Twitter launches a "blue" subscription. Twitter Blue allows you to set a delay of 30 seconds when publishing a message and correct typos before the tweet is published. The subscription also provides access to an improved bookmark system for saved tweets. The subscription price is $2.99 per month. - American Airlines (NASDAQ: AAL)
On July 22, American Airlines announced an improvement in its forecasts for the results of the second quarter. The airline's forecasts range from a net loss of $35 million to a net profit of $25 million for the quarter. - American Express (NYSE: AXP)
On July 23, the company is expected to present a strong report, as well as report a decrease in reserves to cover the risks associated with the coronavirus pandemic.
How to analyze the reporting? Tips for investors
- Examine the reporting calendar and select the reports that you will track. Study the company and the sector in which it operates in advance.
- Remember: buying shares before the report is released is a big risk, although the market can give you a good premium for your courage.
- Do not rush to buy paper immediately after the release of the report: study the figures and assess the company's prospects on the short, medium and long time horizon.
- Compare the published figures with the forecasts of the company itself and independent analysts.